When we talk about smart televisions, it is imperative to mention the operating system that gives it life. an equation with two inseparable elements that have become popular Today we have come to the point of creating really strong associations in our minds.
This way, brands like Samsung connect to Tizen, LG connects to webOS, or brands like Sony and Xiaomi connect to Android TV/Google TV. And Amazon joins them all, shipping Fire OS with its TVs, as well as Panasonic’s TVs. AND All these brands are now joined by Titan OSIn case you don’t know, this is the new path followed by Philips.
Alternative to adults
Titan OS is a new operating system for televisions with a Spanish accent from TP Vision, the company behind Philips and AOC in Europe and Latin America. It’s going to happen New operating system developed by meIn order not to be dependent on third parties that the brand will use in some of its televisions.
A new engine for smart TVs It is currently unknown whether it is Android based or not.. Among the details they published is that they will support applications such as Disney +, Netflix, Prime Video, YouTube, Pluto TV and DAZN.
Philips and its televisions will use a new operating system as follows: formula for generating more income Through the use of advertising, your own advertising. In fact, after the launch of Titan OS, for example, Jacinto Roca, the founder of Wuaki.TV and the former CEO of Rakuten TV, also appear as executives with experience in companies in the advertising and television content sector. According to Rock, “This will allow us to reach millions of viewers in Europe and Latin America.”
Philips TV is looking for new revenue streams and Titan OS is the chosen tool to achieve this through televisions. Actually, We created a section, Titan Advertising, channeling advertisers through the system itself.
Titan Operating System Will be featured on Philips brand televisions Throughout 2024, however, it won’t delete Google TV from the equation because the brand’s televisions are expected to continue to come with Google TV. Additionally, they plan to expand to more brands with Titan OS; It’s the same thing LG accomplished with webOS or Amazon with Fire OS.
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