A while ago we were talking about the new ad type coming to Amazon Fire TV Stick. About A scene that fills the entire screen and it plays before we even reach the start menu. Advertising is a major source of revenue for the company, so Amazon is becoming increasingly dependent on advertising to continue investing in its projects.

However, it stands to reason that this would lead to a worsening of the device experience for the user. The situation is even worse for Fire TVs, such as the Lite or standard versions, because their limited specifications make it Ads are becoming the worst of our nightmares When we navigate the interface and in many cases the system freezes for a few seconds.

There are still ads but at least we have more control over it

Fortunately, Amazon has backed down when it comes to certain types of ads and The latest Fire TV update will now give us more control About ads played on our device.

Ads will not magically disappear, but we will have a better chance of being less bothered by them. As noted by the Cord Cutter News medium, the change was implemented in one of the latest updates and is basically now full screen startup ads will take longer to appearit will have a navigation bar and the remote will work to pause playback.

Previously it was not possible to pause the ad or return to the start menu. The system prevents the remote control from working while the ad is playing, but with this latest update, this seems to no longer be the case.

Users have a way to disable autoplay of content from Fire TV’s own options. To do this we just need to go to: Preferences > Featured Content and disable ‘Allow autoplay‘ and ‘Allow automatic audio playback’. Fire TV Stick works best by disabling a few settings, and these are just a few of them.

To access ad control settings on Fire TV, go to Preferences > Featured Content.

This way, Fire TV will stop serving ads as clips It will play automatically, but ads will appear as static banners in the main menu and other corners of the device.

As we said, advertising is a major source of income for the company. This has already been proven with the arrival of ads in the standard Prime Video plan; It seems that the tests are going well for the company and they will continue to experiment in this regard.

In Xataka Smart Home | I bought a Fire TV from Amazon. This is all I did to get the most out of it and make it work better