Samsung and LG’s hegemony in the Smart TV industry has continued uninterrupted all these years. with very interesting offers in its panorama Televisions with LCD and OLED panels Both companies have established themselves worldwide with their strong commitment to innovation in this sector.

However, in recent years we have seen The rising tide of Chinese manufacturers Those who set out to change the course of this industry. Companies such as TCL, Hisense or Xiaomi demonstrate their power in the industry with great offers. First of all, they conquered the entry and average range of televisions.

Increasingly brighter televisions with more local dimming zones

China has a great advantage in this regard. And that’s practically the country they’re in All LCD panel factories for televisions in the world. Its dominance in this sector is so great that many manufacturers also supply panels to companies such as Samsung and LG. In fact, the first mentioned stopped producing LCD panels in order to buy materials from many Chinese manufacturers, including TCL.

TCL has a huge manufacturing factory dedicated to LCD panel production. CSOT (China Star Optoelectronic Technology) one of the largest and most complex factories on the planetand belongs to TCL. Its great strength in this sense has enabled it to both have enough units for its own production and distribute panels to other brands through collaboration agreements, such as with Samsung. This factory has been the key to the company’s worldwide success.

TCL X95 MAX 115 inches

In recent years, China has achieved complete mastery of MiniLED technologyIt remains the panel technology we see most in offerings from the likes of TCL and Hisense. I was lucky enough to attend a TCL event recently and try out many of their newest offerings. Among them was the huge 115-inch TCL X95 MAX, which was the largest representative of large-inch MiniLED technology at that time.

Although MiniLED technology is one of the most prominent alternatives to OLED in high-end televisions, we have seen such great advances over time that it is sometimes difficult to distinguish the pure black of an OLED from a high-end MiniLED television and a huge OLED television. number of local slimming zones. X95 MAX has up to 20,736 zones At 115 inches across, you don’t have to go that far to appreciate the great work the brand has done on this front.

Already in 2023, many other models from this firm and Hisense surprise in the mid-range due to the incredible number of local dimming zones compared to other manufacturers. Another evolutionary step forward in the industry. For TCL, the C745, C805 and C845 have raised the bar with incredible features for the price they were launched. Hisense has achieved the same thing with the large models of its ULED series (terminology for models with quantum dot technology).

TCL C85 in various sizes

In addition to TCL’s X95, a very interesting offering in its latest arsenal is the TCL C85, which is a step down and offers the highest brightness. QD-MiniLED panels with up to 3,500 nits and 144 Hz panel refresh rate. QD-MiniLED is the company’s trade name for its most advanced panels; They already offer all the advantages of MiniLED with quantum dot matrix (QLED), which improves image quality through increased brightness, contrast and color.

TCL did a great job of darkening and brightening areas on this TV. yes ok With less space, Sony TVs deliver even more incredible results Thanks to the Japanese manufacturer’s own algorithm and engineering work, it is clear that Chinese manufacturers do not want to lag behind in this regard and will want to make the most of MiniLED technology.

In the mid-range, FALD-backlit QLED panels are also in a great spot right now. Offerings like TCL’s C65 Pro have become complete alternatives for users looking for excellent image quality without dropping the price of a high-end OLED or MiniLED panel.

Promotional image of Hisense U8NQ

Hisense is another one of these companies. Achieving great success outside of China. The agreement it made with Amazon for the sale of its televisions through the huge online shopping portal has been very productive, and it also shows this as the official sponsor of Euro 2024 and many other events every year. But the interesting part of his success is also all his suggestions.

This year, the company introduced the most advanced MiniLED panels with U8NQ, U7NQ and U6NQ ULED MiniLED models, and offers its innovative suggestions in the Lazer TV product range, as well as televisions with OLED technology such as A85K and A85H. very interesting projectors.

The company’s U8NQ and other televisions are also surprising local dimming and increase in peak brightness areas. While it may not reach the same level as TCL’s most advanced offerings, there’s a huge evolution behind it offering so much space in televisions that are relatively inexpensive compared to their rivals.

Domination in a highly competitive market

Although the level of miniLED panels still does not exceed TCL’s recommendations, it is clear that There is a great intention to conquer the world through the catalog of mid-range and entry-level television. In a very short time, both companies have established themselves in top positions in a highly competitive market; This is a sign that they are doing things well.

When it comes to sales, data shows how quickly these companies are growing across multiple regions. TCL’s investor report for the first quarter of 2024, the company’s a total of 5,840,635 large diagonal televisions. Among these, 65-inch panels grew by 23.2% compared to the previous year, while the sales growth of 75-inch and above panels exceeded 10.8% compared to the same period of the previous year. TCL has become the champion of large diagonal televisions and they are increasingly proud to be number one in this regard.

Hisense has also had an incredible sales performance over the last few years. in 2022 The company ranked first for the first time in its history More than 2,326,000 units were distributed worldwide during December. In addition, according to Omdia data, it ranked second in worldwide unit distribution with 6.32 million televisions in the first quarter of 2024, and number 1 in large diagonal televisions in 2023 and 2024.

Hisense and TCL are unknown but are fighting Samsung and LG for market share

Global 2023 results predict significant growth for both companies, which currently rank second and third in the world and compete head-to-head with Samsung and LG. Hisense acquired It ranked second with 27 million television distributions It achieved 12.4% growth and 13.7% market share worldwide.

*Data provided by View Daily

TCL succeeded for its part third overall in terms of volume of units distributed worldwide (26.2 million), achieving 16.3% growth compared to 2022, reaching 13.3% market share. As both Samsung and LG distributed fewer units globally compared to 2022 (-9.8% and -7.4%, respectively), they were the only manufacturers among the top 4 TV manufacturers to grow. Even though they are at the top of the world, they are still unknown to many people.

Chinese manufacturers are at a completely different level compared to a few years ago, and it will be very interesting to see how they will perform in the market when these companies get serious about OLED panel production, which is still dominated by LG and Samsung.

In Xataka Smart Home | The first two things I disable when using a new Smart TV to have the best possible picture quality