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For many, the holidays are over and with the return to routine, the classics are back: Channels are resuming programs that they paused or included during the summer
For many, the holidays are over and with the return to routine, the classics are back: Channels are resuming programs that they paused or included during the summer new suggestions for your programming.
In the case of Telecinco, the end of summer brought much more than just a change of program. Yesterday, September 2, the Mediaset group network added to its new program not only with new programs but also a renewed imageAmong all these new features, a new logo stands out, replacing the logo we have seen for years.
Mediaset has decided to renew its image in time for the start of the 2024-2025 season. This change primarily includes: a new corporate visual identity.
Image | Telecinco
This is a commendable move. Television networks are revamping their image to create a more visually pleasing identity. On the one hand, the chain introduced a series of curtains Starring presenters, using the “slow motion” effect to create visual appeal for the audience.
Moreover, Telecinco launches a “night mode” The background color of the screen changes from 21.05 to coincide with the news. In continuity emissions, the background changes from an intense blue with a light gradient to a duller blue with a dark gradient. Special promotions, curtains, promotional messages, etc. are areas broadcast during commercial breaks. “We will be back in X minutes” any “Advert”.
New night mode in continuity areas
With this move, the company, emulate what some operating systems do It is available on mobile phones and computers with its light and dark modes, thus helping to reduce the visual fatigue of the viewer.
Blue color gives way to white color
But what really interests us is the change in the logo. Telecinco has abandoned the use of a blue dial with a white inner logo. Adopt white as the dominant colorThe logo now consists of a white circle with a transparent interior, inside which is the number 5, again in white and with renewed typography.
This was the old logo and age rating
A welcome change. Mediaset abandoned the intense blue color of the previous dial and opted for a dial, but with a transparent interior. Just a ring that is now whitestill remembers the primitive circular shape. My personal perception is that the new fly now shines brighter (maybe due to the abandonment of the blue sphere).
This new “fly” It will be unique for all programshowever, it may change to inform viewers of the recommended minimum age for viewing content at any given time. A label of a specific color will then appear above the circle indicating the recommended age for each broadcast. Similarly, the logo may include information about available accessibility services.
Despite the statements made by the company on the subject Reasons behind the image change and by adopting the new logo, a significant opportunity was missed to help protect the health of panels in televisions with OLED technology.
The new logo is more striking
At the beginning of the publication we have already seen how the La 1 UHD logo in HDR is represented. Risk for OLED panels (we found this for LCD TVs too), they later fixed it by applying a kind of transparency to the blue area. This problem is not specific to public television; it has also been observed with other operators such as Movistar, where static and bright logos (and subtitles) are annoying and can damage TV panels.
Big, bright, static logos They can damage the TV screen when they stay in the same place for hours. Although some television brands have developed systems to reduce the brightness of these logos, not every model has this function.
In the case of Telecinco, the network not only lost the opportunity to remove the logo, which would have been unthinkable, but also lost the opportunity to remove the logo. make it less visually aggressiveAs we have seen in some examples, it would be a good decision to choose a softer or more transparent logo.
New logo and age rating. Still the same bright at night
A bright logo for hours does not promote viewer immersionby keeping a fixed point of light in one corner of the screen, especially in dark scenes. This is especially noticeable when watching a movie or TV series, but may be less noticeable in news programs and other types of programs.
Moreover, It’s not just about the logo. The classic “TP” indicators for all viewers or age numbers such as “18” and “16” do not help either. With their high brightness and very striking pure colors (green, red, blue), they are annoying because they are always present on the screen as if they were just another logo.
Although in the case of Telecinco the logo must remain on the screen at all times, reduce brightness at night time or in long emissions or making it semi-transparent would be a wise decision.
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Source: Xatak Android
Ben Stock is a hardware enthusiast and author at Div Bracket. He provides comprehensive coverage of the latest hardware advancements, offering readers a technical and in-depth look at the newest products and trends.
