What we are used to in the technology industry permanent innovationcontinues to lower prices slightly, with products on sale each year, adding minor improvements and functionality over the previous generation, and often in a cycle that results in the advent of truly groundbreaking technology. change the paradigm to open the beginning of a new phase.

It’s a recurring thing in cell phones, audio systems, connectivity equipment, and especially electronic devices. smart tvsIt could take five to ten years for one of these groundbreaking innovations to change the course of the industry. And it usually does so at an expense. noticeably higher starting price which decreases over time.

This was the case, for example, for the first plasma TVs, then the first LCDs with LED backlight, then OLEDs, and this year 2022 was the track for the arrival of the first models with an authentic QD-OLED type panel. the turn of the wheel for the industry.

QD-OLED, the next evolution of OLED

In the last six years, we have witnessed its arrival on the market. High-end televisions with OLED panelsA little-developed technology that offers excellent, if not trouble-free, picture quality has taken two major steps in 2022: LG’s third-generation EVO panels and Samsung’s QD-OLEDs.

As we saw that day, LG EVOs are a direct evolution of classic OLEDs that add a new manufacturing method. more durable materials This allows the panel to maintain brighter images and also have thinner bezels without too much pain.

But the real surprise came from her hand. Samsung and QD-OLED panelsA new twist on the advancement of OLED technology that promises interesting developments regarding the durability, brilliant delivery and color rendering ability on the screen.

The most relevant quality of classic OLED panels, emits light without the need to resort to an external light source, something LCD panels have to do. This is possible because organic diodes use electronic components that allow and control the flow of electric current in one direction.

Until this year until 2022, all OLED panels installed in televisions of different brands have been of the type. W-OLED (White OLED)A technology in which the light emitted by each cell of the panel is white. This requires placing an organic diode array above it. RGB color filter this allows the three basic colors to be reproduced, thus reducing the brightness rendering capacity of the panels.

However QD-OLED technology developed by Samsung uses blue pixel and the RGB filter required by W-OLED panels. array of nanocrystals or quantum dots.

Structure of QD-OLED panels

According to Samsung, this organic matrix, 100% DCI-P3 color space and more than 80% of the BT.2020 area is already in the beginning, bringing the brightness-making capabilities of QD-OLEDs closer to the manufacturer’s other star technology QLED televisions. about 1,000 nits.

Evolution has a price…or does it?

So good, OLED turned into quantum dots and new QD-OLED panels promise more brightnesscolor and durability, but of course all this comes at a price, especially in the first generation.

Oddly enough, unlike other innovations in the past, the first two manufacturers to sell TVs with QD-OLED panels in 2022 this year (Samsung with the S95B and Sony with the A95K MASTER Series) surprised us. most competitive prices. So much so that they compete directly with other related models of OLED, LED and QLED technologies in terms of cost.

For example, this is the case with the Samsung S95B, which initially sold for less than 3,400 euros in 65 inches but has been falling in price in recent months.

Samsung S95B

So, we have a innovative technology theoretically outperforming previous OLED models, and same price Even with launch discounts and promotions we could see many times below, for example this week that the 65-inch Samsung S95B is offered at a 40% discount and will cost 1954 euros in El. Corte Inglés then offered the manufacturer a refund of 500 euros, thus the actual final price €1454they also give us a wireless XBox game controller.

The end of previous OLED technology? Almost certainly not. LG’s classic panels have dominated the organic diode market for more than six years, and now it’s their turn. adapt to the arrival of a new competitor, QD-OLEDMade by Samsung, which aims to compete by offering more features and the most competitive prices.

Undoubtedly, it is an interesting duel that we have to follow in detail and we will probably see its next moves in the coming days. CES 2023 JanuaryIt’s something video and audio enthusiasts are already looking forward to, with both companies revealing their strategies for the next twelve months.