Samsung surprised the entire industry last year when it demonstrated the performance of its QD-OLED panels, a technology that combines the best of OLED displays. also increase the brightness and colors thanks to the additional layer of quantum dots. In 2022, the Samsung S95B and Sony A95K were the only offerings to include this panel, and things will continue to move forward with an improved technique on the S95C and A95L in 2023.

However, the cost of producing these panels is a huge investment for Samsung, so applying these panels to products with lower specifications will not be profitable for the company. Therefore, for some time they have been looking for an agreement with LG that will satisfy both companies, since the latter mentioned holds a patent for the manufacture and distribution of OLED panels in televisions. After the contract is completed, Samsung may also offer more affordable OLED panels Thanks to the screens manufactured by LG.

Samsung and LG continue negotiations

Negotiations have been in the air for a while as both companies suspended this deal without further information. However, thanks to Korean The Elec, we learned that both companies are continuing this agreement and would like to distribute. A figure between 200,000 and 300,000 W-OLED panels From 2024 to Samsung.

The concluding of this deal by heavyweights in this industry could shake the industry as it means that in addition to Samsung QLED LCD TVs with screens made by Chinese companies like TCL or BOE, the firm will also offer W panels. in the mid-high television range, it separates the QD-OLED as the top quality model, not counting 8K. And all the while LG is making a profit by selling and distributing W-OLED panels to other manufacturers.

This deal will be something similar to the one with Sony, apart from having TVs with QD-OLED panels in its most premium lineup. it also has TVs with W-OLED panels manufactured by LG., as well as the range of LCD-LED televisions. In this way, both companies will have the most advanced technologies in the sector in their televisions.

According to The Elec, LG is projecting the company’s total operating cost losses, according to its figures in its financial 2022 report. about 1,400 million euros and the firm is expected to continue to accumulate losses in the first quarter of 2023.

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