Twitch, the most popular live streaming platform today, made a radical change to its advertising rules on June 6. With this surprising change, broadcasters advertisements in embedded video and audio formats was banned.

Also the dimensions of the brand logos we see in almost every Twitch broadcast. up to 3% of the screen size was limited. While the changes in question wreaked havoc on all publishers, big and small, the response escalated like an avalanche.

Comments on Twitch:

• “Hey Twitch, how about helping creators do more than hinder what they do? That seems more logical.”

After these changes, Asmangold, one of the largest publishers, said it could leave the platform completely, Names that are not active on Twitch like MrBeast even uploaded to Twitch. Twitch had to apologize after the backlash.

The main reason for these responses, of course, was that the publishers’ main source of income was third-party advertising. Some publishers, with new bans can even lose 80% of their income. shared.

The advertising policy is being rewritten:

Twitch made the following statements in a statement shared on Twitter:

“Today’s branded content policy update was over the top. This has led to confusion and frustration, for which we apologise. We do not intend to limit publishers’ ability to engage directly with sponsors, and we understand that this is an important part of how publishers monetize.

We wanted to clarify our current advertising policy, which aims to prohibit third-party ad networks from selling video and display ads on Twitch, consistent with other services.

We made a mistake in the policy language, we will rewrite the guidelines to be clearer. Thank you for sharing your concerns and we appreciate your feedback. We will notify the community once we update the language.”

Will the Forbidden Return?

Unknown. Twitch did not share any information in its statement about whether it will revoke the new restrictions in its advertising policies.