US-based tech giant Google has been US Department of Justice is dealing with an antitrust lawsuit filed by. The department alleges that Google is acting anti-competitively to keep itself at the top of the Internet search industry. As you might guess, Google denies the allegations. However, as the litigation process continues, conflict arises between tech giants. what happened We get the chance to understand it better.

In this context; The latest news is that Microsoft and Apple are teaming up for Bing. a few held a meeting popped up. According to Bloomberg, Microsoft tried to sell Bing to Apple in 2020. However, it would be more beneficial for Apple to receive higher amounts from Google instead of buying Bing. However, the deal fell through.

Where did all this come from?

What happened dates back almost ten years ago. Maybe some of you remember; Apple and Microsoft 2013 – 2017 During the period, an agreement was made to use Bing with Siri in Spotlight searches. In late 2016, Microsoft wanted Bing to become the default search engine in Safari and made efforts to achieve this. However, Apple also negotiated with Google, parallel to the discussions with Microsoft, and the offer was better. Google benefits from the iOS ecosystem advertisement part of your income He would pay Apple. It was “easy money” for Apple. As such, Apple accepted Google’s offer and expanded it to include Siri and Spotlight searches. The collaboration between Microsoft and Apple ended…

In 2020, Microsoft approached Apple again. This time the offer It was Bing himself. The meeting, which was also attended by Eddy Cue, one of Apple’s senior executives, was for “exploration” purposes only, according to Bloomberg. Apple ended this conversation with a negative response. The reason for this was that Google’s revenue was already satisfying the company. Plus, Apple had legitimate concerns about Bing. Bing can compete with Google was not believed.

Even CEOs got involved

Jon Tinter, a senior Microsoft executive, provided more information about the scope of the meetings in his testimony at the latest hearing. According to the manager’s statement Microsoft CEO Satya Nadella, also arranged a private meeting with Tim Cook in 2016. Nadella’s goal was to replace Google with Bing. So Bing is part of the iOS ecosystem. default search engine it would happen. However, there were some important details at this point.

According to Jon Tinter, Microsoft had to do its utmost to convince Apple, and investors were not so keen on the idea. They were not hospitable. Anyway, Apple didn’t want to buy Bing and cause “problems” so to speak. At the end of it all, agreement could not be reached…