April 24, 2025
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It turns out we’ve been using Pegasus, Apple’s long-awaited search engine, without even knowing it: how?

  • October 2, 2023
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Mark Gurman, one of the veteran technology editors, made striking statements about Apple in his latest Power On newsletter, published in Bloomberg. Gurman said Apple engineers have long

Mark Gurman, one of the veteran technology editors, made striking statements about Apple in his latest Power On newsletter, published in Bloomberg. Gurman said Apple engineers have long had a search engine He said that they are working on it and that this search engine, coded as “Pegasus”, is also being tested in some services. However, although Apple’s search engine is ready, it is not published. In fact, such a plan does not exist for the time being. promise not the subject.

Rumors that Apple is developing its own search engine have long been discussed. However, to date, no concrete development has taken place in this area. didn’t happen. It appears that Mark Gurman’s statement will be included as the latest of these. Because it’s no big secret that Apple trusts Google very much when it comes to its search engine. Moreover, signing an agreement with Google will bring an additional $8 billion into Apple’s coffers every year.

You may have even used Pegasus on the App Store

According to the information obtained, it belongs to Apple Pegasus The codename search engine has reached users in the past as a preview through services such as the App Store, Apple TV, Maps, Apple News and Spotlight. During this process, Apple tested some search engine features. But when all this happened, what kind of experience did the users have? unsure. Because the company never announced that such a process took place.

According to Mark Gurman’s statement, the search engine is a new feature for Apple, although it is not essential. source of income. Of course, there’s also the matter of being a competitor to Google. It is not known whether Apple will one day offer its own search engine to all users, but it is clear that such a move is expected to happen in the technology world. will have a big impact It is an indisputable fact. Moreover, the influence of the search engines that Apple controls could also increase the $8 billion commission that Google pays. After all, Apple will have a good reason to negotiate.

What has been discussed in the past?

History of claims that Apple developed a search engine until 2015 It holds up. The accusations made at the time were based on the “Apple SearchIt involved searching for employees for the search engine called “”. However, in the period that followed there was no development. Until 2020. Reuters of Financial times News sources state, among other things, that Apple’s search engine will be ready in 2020. However, the fact that Apple regularly earns revenue from Google means that this search engineredundant“made him stay.

Now this all seems to be behind us. According to Mark Gurman there are two options. Apple is following Google’s search engine movement more commission can use it as a trump card to get Or Apple, despite everything, launches its own search engine and becomes a rival to Google. According to Gurman, Apple publishes its own search engine From the Apple Watch group will generate as much revenue as possible. All this will become clear in the near future.

Source: Web Tekno

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