Almost daily by brands and sites hundreds of emails we’ll take it. However, when we want to unsubscribe, we can’t find that button for some reason, right? This is exactly what the sites want.

This unethical situation can be found even on today’s largest internet channels. Moreover, it is not just something specific to our emails, interface spoofing It is available on almost every site.

We often encounter these patterns on social media platforms such as Instagram.

Recently, Instagram suddenly gives you an option when you log in. a better advertising experience It left many of us wondering whether ads should be personalized or not.

However, when you look at these options, “Make ads less personal.” choice more dark while the tone is ‘Personalize ads’. brighter blue It’s in a tone.

Even though Instagram pretends to actually give you options, its users according to your own will directing. This means that many people click on the blue button.

However, what this option actually means is the following: We monitor your movements on the phone and show you ads based on the products and videos you watch. Now that you explain it, it doesn’t seem so innocent, does it?

This is perhaps the most common example we encounter in everyday life: not being able to press the “x” button when we want to close a photo or ad also falls into this pattern.

This annoying situation, which we often encounter, especially on phone screens, is, as expected, you click on the ad is being sought. Also attached to the bottom right corner of the ads “Skip the ad” The button is often fake.

Pure two clicks to get more This situation, which irritates users, is not welcomed by many people.

So what’s behind the dark patterns? Why do sites use such a method?

We’ve said it before: these designs are all yours. manipulate there is. For example, it is very easy to register on a site, but when you want to delete your account, you cannot find that button. Because the site save more want to. Its purpose is to make you forget the button you are looking for and not to delete your account.

The biggest examples of this are on Google. “How can I delete my Amazon/Twitter/Facebook/Instagram etc. account?” You can reach us by calling. Because sites, Delete account button hide it as much as possible. This explains why there are so many questions like this floating around the internet these days.

Another purpose is to force you to pay money. Yes, force it!

Just as small market retailers try to lure you into their stores, sites also do this with the help of technology. You think you’ve done your job, you will want to save and download it completely And what do you see? They say you can use this service for just $100 per year. Cheaper than water, right?

For example, in the image you see above Added to cart even though it is not selected Clearly visible. Imagine if you stumbled upon a somewhat distracted moment and perhaps visited a site that you will never use again. annual subscription You could have taken it.

Or free trial version They offer it, but they take your card details from you. Again, when payday comes, you won’t receive an email or text message telling you that your trial is over, because its purpose is obviously to get money from you.

actually this a legal fraud method It resembles. If you purchased a trial version, it’s best to add a reminder to yourself, otherwise you may also experience this problem.

Some X (Twitter) users complained a lot about this problem.

“This is very bad…”

“I’m so glad we weren’t given another option!! Where is the ‘No thanks’ option?”

“Also the unsubscribe button doesn’t work. It’s literally just blue text to trick the user into thinking it’s a clickable link. This is also a dark pattern.”

Changes have been made to the laws of the states of California and Colorado in the United States regarding this matter.

Forbidden dark patterns These include: Forcing users to click on multiple screens, forcing them to navigate lengthy privacy policies, encouraging users not to opt out, or using confusing language.

According to the law, websites are now banned if they break the rules. up to $7500 a fine may be imposed. KIn the state of Colorado This amount increases to $20,000. These laws are expected to be introduced in other US states as well.

Nowadays this method is used at an annoying level in Turkey, and we think it would not be bad if such a law were also brought to Turkey. Have you ever come across this manipulation method before? We’re waiting to read your thoughts in the comments!