In the current media approach, people are Pictures occupies an important place. Today, even football players receive millions of dollars for their digital images, while the image rights of an actress who plays one of the leading roles in films that generate billions of dollars in box office revenue are worth millions of dollars. Moreover, the likeness of each person use in advertising without permission It’s not legal.

Scarlett Johansson And Lisa AI: 90s yearbook and avatar There is also currently a lawsuit going on between the application. Let’s explain right away for those who don’t know. Lisa AI: 90s yearbook and avataris one of the popular services where users can create their own avatars with the help of artificial intelligence. The world famous actor said that this artificial intelligence tool was used without his consent. which he used himself argues.

Johansson goes to court

According to the statement of the representatives of the famous actress, Johansson covered her face without consent. In 22 second video ads Lisa, who used it, filed a lawsuit against AI. Representatives, “We don’t take things like this lightly. Our general course of action under these circumstances is that we have done that by using all legal means We will address this situation.” he said.

Johansson in the advertisement that is the subject of the lawsuit Black Widow We see a behind-the-scenes look at the film. In this video Johnsson says: “What is it guys? I’m Scarlett and I want you to come with me…” he says. Then, images generated by artificial intelligence that resemble the famous actor are shared. Even a voice imitating Johansson’s voice continues to explain the artificial intelligence. This advertisement has obviously been unavailable for a while.

In the small print below the advertisement “The images created with Lisa AI have nothing to do with this person.” he is writing. Convert software Many applications developed by Lisa AI are available in application stores. A statement from the company is tentative: not available.