Although many people YouTube Although he thinks Google set it up, the truth is not. In the internet world in 2005 video-oriented Three PayPal employees noticed there was no website and quit their jobs to encourage people to share their amateur videos. ‘your television’ They founded YouTube, which means:

YouTube, which attracted investment from many companies and grew rapidly, was purchased by Google in 2006 for $1.65 billion and integrated with Google services. It’s not just amateur videos anymore; On YouTube, where we can share various TV broadcasts, music videos, series and film segments, vlogs and even gaming videos, a mysterious feature is visible in the clips of the music we listen to. ‘Vevo’ We see the sentence. So what exactly does this phrase mean?

YouTube was founded to make it easier for people to share videos on the Internet. for many videos is host.

While we are blowing out the candles at a birthday party, taking a walk in nature, something funny happens to someone around us. We were able to share the videos we made on the platform.

In fact, the first video uploaded to YouTube was from one of the platform’s founders. Kaak Karim Shot at the San Diego Zoo “Me in the Zoo” There was a video called.

This video has been uploaded to the platform first video It has the property of being. Once the video was uploaded, it received thousands of views in a short time and the platform started to be heard more. Watching the video will help you understand the purpose of setting up the platform.

However, after Google bought the platform and integrated it into its own services, YouTube’s rise accelerated further and people started uploading more videos. Take advantage of this, Google record companies In 2009, it collaborated with and created a platform where singers could showcase their music videos, album promotions and even music tours: Vevo.

Opening “Video Evolution” Vevo started its broadcast life as a platform that lives up to its name.

Because, as we said, the platform where amateur videos were uploaded at the beginning became very popular after a while Videos started to change shape. Many sectors could get a piece of the pie, but the music industry made up a large part of this pie. Now artists could share their own music videos, album promotions, tours, and even behind-the-scenes videos.

Playing a major role in the music industry Universal Music Group, Sony Music Entertainment, EMI And Abu Dhabi Media collaborates with this platform and is available in more than 200 countries. Those who want to get a share of this situation Warner Music Group He also joined the team in 2016, but EMI (Electric and Musical Industries) withdrew from the partnership.

Numerous clips were uploaded to the platform and many artists were given the opportunity to earn income.

Singers who have uploaded videos to the Vevo platform thanks to Google’s advertising partnerships, advertising and subscription costs They were a source of income. Since Google owned Vevo’s publishing rights, every video uploaded to the platform was naturally also uploaded to YouTube. So both the artists and Google won. Two birds with one stone!

Both Vevo’s website and mobile application experienced intense site traffic thanks to users. Old people remember that long ago MySpace music was popular and Vevo became the most clicked music site in America, surpassing MySpace Music.

However, Vevo could not tolerate YouTube becoming more powerful and closed its doors by half in 2018.

YouTube started to generate more revenue than Vevo’s official website. Millions click on the videos, people watch the videos on YouTube instead of on Vevo’s own site, and on YouTube disputes Its continued existence caused the site to down its shutters in half.

We say we’ve halved the odds because Vevo will close its streaming service and apps in the future and sell its original content through other channels. develop and share He announced that he would focus on this

After developing the iPad application, it is not very user-friendly. The company that removed it from the app store It also removed the application from smartphones. Vevo does not currently publish on its official website, but has its own applications on many platforms such as YouTube, Apple TV, Samsung TV Plus and Amazon Fire TV.