What is the reason behind allowing fraudulent advertisements on YouTube? (The answer is not what you think!)
January 18, 2024
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YouTube videos lately annoying scam ads confronted with the problem. Some ads you see at the beginning, between, or at the end of the videos you watch on
YouTube videos lately annoying scam ads confronted with the problem. Some ads you see at the beginning, between, or at the end of the videos you watch on YouTube contain false claims, misleading information, and attempts at fraud.
The media, which sometimes try to enforce the rules very strictly, remains silent when it comes to fraud. What are the reasons behind this silence? Let’s explore it together.
Let’s start by understanding how YouTube ads work: It works through the Google Ads system.
Because YouTube is part of Google, the advertising revenue It is obtained through the Google Ads system. Google Ads is a platform that offers advertisers various options to reach their target groups.
Advertisers can use Google Ads on their search engines, websites, applications and services such as YouTube. can show themselves.
Google ads; It offers a variety of tools to measure the performance of advertisements and manage and optimize their budgets. Moreover, so are these people What types of content can it appear in? can decide.
As you can guess, not all of them are manually operated. It wouldn’t be wrong to say that most of them are automatically approved by Google Ads.
Although Google has a policy regarding these ads, these people use all kinds of tricks to commit fraud. get approval automatically somehow he succeeds. So how does YouTube allow this?
Actually, the answer to this question is a bit questionable. Because YouTube is kind of ignoring it It’s fair to say. After all, one of the main purposes of this medium is to make money.
Google through these advertisements In 2020, it made a profit of $147 billion If we think about it, we can understand why he turns a blind eye to fraud. But is this ethical? Of course not.
Not every ad is shown to every user in the same way.
For example, you are someone who is interested in finance and constantly searches for this topic on Google. What YouTube has to offer you is How to make large amounts of money in a short time advertisements about. Furthermore, these videos are just that professionally prepared who knows how to convince many people.
So as you can see, YouTube is also part of this fraud business. At the end of the day, advertisers Such as Google, YouTube, X (Twitter) and Facebook It invests incredible amounts of money in major media outlets. If we consider their revenues in 2020, they will generate a significant portion of the platforms’ revenues. “fake advertising” welcomes.
Elon Musk had previously made a statement on this matter:
MrBeast is one of those who suffer from this problem.
To people who visit the site ‘MrBeast’ Ad Promises $1000, There has been a lot of reaction to this lately. Considering that the audience consists of young people, the chances of achieving the goal are quite high.
YouTube, which has received negative feedback from many users about these ads, is currently responding to these claims. It seems he has remained silent.
So what should we do when we come across such fake ads?
Click on the expression in the image and click on the window that appears. “report this ad” Select the option.
After clicking, the advertisement appears YouTube Policy You will be asked to indicate how you think this is in conflict.
Later A form that takes 2-3 minutes You have to fill it out.
Once the reporting of an inappropriate ad is complete, the YouTube algorithm will send feedback to the user who will review the report. algorithm, by contacting the advertiser A notification will appear that the ad has been flagged.
Previously we made a content about ads made with Deepfake on YouTube:
So what are your thoughts on this topic? Do you think it is ethical or not for YouTube to follow such a policy? Don’t forget to express your opinion in the comments.
Sources: Medium, How Money Works
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Jeffery Powell is a tech-savvy writer and author at Div Bracket. He covers the latest and greatest in internet-related news and trends, offering readers a comprehensive overview of the ever-evolving online world.