From our demographics, such as our age and gender, to our favorite color, the type of coffee we like to drink and even our personal characteristics. Many things are converted into data. So who is most interested in this data? Companies, of course.

In other words, nothing we use or offer for free on the Internet is actually free! We pay with our details. Why do big companies want our data so badly? Let us now look for the answer to this question together.

First, let’s look at what kind of data companies collect from us.

• Gender, age, IP address, device ID and the like are used to identify the user. personal information.
• Describing the interactions we perform on the website we useuser interaction data.
• Detected through purchase history, repeat transactions and similar data behavioral data.
• Finally, situations are described such as whether the user is satisfied with the service he uses or not. attitude data.

So how do they collect this data?

Although in principle there are many ways to do this Every action you take on a website is essentially data.. For example; How much time you spend on that site, what type of content you click on, how many times you click, what you filter while searching and many other similar data are stored as data by companies.

When you log into a site, This includes your personal information. So there is no limit to the data you produce when you use a technology-based product or service. Everything can go in here!

Instead of tracking your every move, companies directly with survey questions Data collection is also possible.

This is how users by following your technological footprints They collect data from millions of users.

So what do they do with all this data? The answer is simple. They transform it into the gold of modern times, that is, information!

These companies, who may collect millions of data from even one person, analyze the data they have information that will benefit them they want to achieve.

For example: “Which customer profile purchased which product and in what period?”, “Which products did they view before purchasing this product?”, “Which products did they add and remove from their shopping cart?”, “How much did they purchase ?” enter the product profile before removing them from the shopping cart?” Answers to many questions such as thanks to this data They can give.

Although the questions to be answered differ per sector, the goal of seeking answers to these questions is always the same. Purpose of companies, learn all the knowledge they can!

Of course, processing such large data sets is not that easy. Computers work 24/7 for this job!

We come to the real question. Why is it so important that companies obtain information about us?

Actually, the simple answer to this question is: Make a profit! But we will delve a little deeper into this topic.

First, this information allows companies to gain insight into their customers and the market conditions in which they find themselves. opportunity to get to know each other better getting it.

By analyzing the information they obtain for various purposes, a basis for future steps they try to create.

They create marketing strategies by analyzing user data!

They can do this in many different ways. After they have converted our data into meaningful information, they can use this information to get to know their target group better marketing and advertising campaigns They can create.

Thanks to this data, which is used for marketing research, companies develop the products and services they offer in a way that attracts customers’ attention. improve or change They can make decisions such as:

To give another example; thanks to this data By better understanding their circumstancesThey may also decide to conduct studies that will improve customer loyalty, user interaction, and many other similar situations.

Of course, these methods of use are among those that come to mind. Just a bit… Companies use our data for every purpose you can think of, in line with their own interests.

Best examples of marketing campaigns based on user data: Netflix and Spotify

Data-based strategies vary widely, such as Netflix and Spotify. Personalization efforts to improve customer experience, In fact, it is the best example of marketing strategies implemented as a result of user data.

Spotify and Netflix analyze each user’s usage data and allow us to have a personalized experience with the content they recommend. This offers both convenience for the user and a special feeling. Good Two birds with one stone!

And of course there is also a company involved in this business! Data storage and analysis has become an industry!

What did we say? Data is the gold of the technology age! With so much demand, companies focused on data analysis and storage naturally emerged.

Snowflake, Teradata, Palantir and many other companies have become major players in this sector.

Essentially, these companies store and analyze large amounts of data. sells it to other institutions that request it.

Here’s a button we click without even thinking about it. This means money for companies!

There is also a manipulative dimension to this job:

Cambridge Analytica remember The company was shut down when it was found that it had manipulatively used Facebook data in favor of Trump during the 2018 US presidential election.

To prevent unauthorized data, voter behavior and personalized election campaigns It turned out that he used it to design and process it.

So this event is kind of An algorithmic manipulation!

In summary, large companies are aware of how valuable information is and are committed to turning the data they have into information. they don’t hesitate. We also process our data and develop strategies for every purpose you can imagine. for a very long time It looks like they will continue…

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