When it comes to the Internet, the first service that comes to everyone’s mind is undoubtedly Google Search. This service, which has been an important part of our lives for years, has always been free. However, the new information reveals changes in the tech giant’s business model. a radical change He showed he could do it.

The source of the claim is Financial Times. According to the report shared, the company has stopped offering completely free calling. a paid version considering adding this. So if it is real, we may encounter two versions of Google Search, both free and paid.

The paid version offers artificial intelligence features

The claim also includes information about what paid Google Search could look like. Accordingly, this version, if it ever comes out powered by artificial intelligence functions will include. In other words, the artificial intelligence features that need to be added to the search will not be available for free.

In addition, it is also claimed that the subscription can be integrated into Google’s existing subscription systems. There is therefore a possibility that paid Google Search will be added to subscriptions such as Gemini Advanced or Google One. Of course, if something like that happens, the traditional version with ads will remain free let’s point it out.

Google SGE

Google announced last year that it would bring artificial intelligence to the search side. Called Generative Artificial Intelligence Experience (SGE) and tested through Search Labs, this feature had many functions, from answering your questions to running searches as if you were chatting with Google. It is possible that the search functions claimed by the Financial Times are SGE. In other words, when the feature is integrated into the main search engine, it may only be available with a paid subscription.

This move by the technology giant will not be surprising. The company is in a big race with its rivals such as OpenAI and Microsoft in the field of artificial intelligence. As you do this, it is natural to want to be financially profitable with the subscription system. We will wait and see what will happen.