The first Google logo, introduced in 1997, was three-dimensional. When we look at it now, it’s much more simple and two-dimensional. Moreover, Google is not the only company doing this. In the early 2000s, 3D logos were quite popular.

Before we knew it, logos were changing sizes and most were evolving to be two-dimensional. Think of the most popular apps. Instagram, Netflix, YouTube… They are all two-dimensional. So how and why did this change happen?

Before we get to the logos of the 2000s, let’s go back to the 1990s.

In the 1990s, logos were once again two-dimensional, clear and simple. Early 2000s Photoshop is on the rise. Digital graphic design has become something that is easily accessible to everyone. Logos have also moved from two-dimensional to three-dimensional. Compared to the 1990s, more animated, realistic embossed images were favored.

“Skeomorphism” had a huge impact.

Although the working principle of an object is different, it is more Designed to remind you of another previously known object Sekomorphism, meaning sekomorphism, has become a design trend in which objects are designed using more realistic and three-dimensional lines and shapes when transferred to a two-dimensional plane.

The main goal was to make it more user-friendly for people who are just getting used to computer systems. Digital functions in interfaces, to real life objects It was compared. For example, the floppy disk symbol that comes to mind when we say “save” is an example of sceomorphism. Of course, as the use of floppy disks disappeared with evolving technology, this symbol changed as well.

During the periods when skeomorphism was widely used, many more shadows, textures and gradients were used to simulate reality in digital environments.

Thanks to skeomorphism, new technologies were also better adapted. For example, when using an iPhone with only one button, there is a difference in the places where we touch the screen. “click” sound It felt like you were actually pressing a button.

As we became accustomed to using these technologies, the importance of skeletal morphism and three-dimensional design began to diminish. Extreme bevels, prominent edges and reflections proved complex, tiring on the eyes and difficult to use. So again Steps towards two-dimensional designs was thrown away.

We can say that the change happened overnight.

On September 18, 2013, Apple introduced the iOS 7 update and we woke up to a flat world. The bright, flashy, embossed design was replaced by a two-dimensional simplicity. Naturally, this major change caused a lot of criticism from us, people who don’t like change. This radical innovation from Apple, change of other brands and logos accelerated.

In fact, the change of logos in this direction became much more logical as designers enlarged or reduced the size of a particular brand’s logo or tried to fit it into something else. with distortion of details He doesn’t have to deal with it like he used to.

Nowadays, almost everything we see on the Internet has a flat and two-dimensional design. However, with the changing technology and VR glasses, we will find ourselves in this situation in the digital age We shouldn’t talk big about what lies ahead and whether skeomorphism will return or not!

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