Google’s search algorithm is undoubtedly the most important system on the Internet. Things like which sites will be successful or not, what the content of the sites should be, are determined by this system. Even though it is so important, the company How it ranks sites Until now there wasn’t much information about it.

Now it is claimed that a huge leak has emerged regarding this issue. A document consisting of thousands of pages, SEO expert Rand Viskin Although it was shared, it was claimed that the company was not very honest about the issue.

Documents, whether true or not, give us an idea of ​​how the ranking algorithm works

Viskin, More than 2,500 pages The owner stated that the document was sent to him by a source whose name he did not reveal. Google has not made any statement about this. So for now totally a statement. There is no information on whether it is correct or not.

According to the information received, documents are of great importance for SEO (search engine optimization). How Google’s ranking algorithm works It offers a view of the world in a way we’ve never seen before.

Google hasn’t been very honest about rankings so far

Googling through the years click data and user interaction He stated that things like statistics are not directly used in search algorithms. In his statements he always emphasized the importance of relevance, quality and user experience and rejected the use of metrics such as clicks. However, leaked API documents contradict these statements. This shows that different types of clicks on documents (such as good clicks and bad clicks) are important for ranking.

Another problem that shows that the tech giant is not very honest is Chrome data. The company has repeatedly stated in previous statements that Chrome data is not used in organic searches. However, the documents are on individual company pages and domains. Chrome uses browser data reveals.

In addition, there is also other information about the ranking in the data. There are things like safe lists used to determine which sites stand out on sensitive topics like COVID or elections, the loss of effect of classic ranking factors like PageRank due to user-targeted signals, the use of clicks, the use of Quality Rater in classification systems and not just as a training set.

It is not possible for everyone to understand it because there are so many technical things. If you are interested in the topic or work in this field, you are aware of all the leaked information. link here You can reach via . Of course, we can’t say that everything you see here will be used in the search results just because it’s included in the API documentation. That is why some experts interpret documents be careful He says he has to. Since it is not an official thing, we should not approach it as absolute truth.