As you know, surprisingly, BTK blocked access to Instagram, the world’s most popular photo-sharing application, in the morning. Turkey, With 57 million active users It is the fifth country with the “most Instagram users”. This situation goes beyond a simple ‘social media ban’.

First of all, it is necessary to remind that; although most of us look at Instagram to watch the stories of the people we follow, to look at the photos they share, and to get lost in Reels, Instagram is a platform for many companies and people.workplace“Therefore, the access ban imposed on Instagram has a financial cost.

E-commerce worth 930 million liras takes place daily on social media

Speaking to İHA, Emre Ekmekçi, Vice Chairman of the Board of Directors of the Electronic Commerce Operators Association (ETID), said in his statement on this topic: “10 percent of total e-commerce takes place on social media. This is equivalent to 930 million TL per day. Together with influencers who drive traffic to the platforms This could involve a volume of 1.9 billion lira. It doesn’t exactly disappear, but it moves to another time or another platform.” he said.

Ekmekçi stated that they aim to reach 3.4 trillion liras in e-commerce volume in Turkey by the end of the year and that the introduced entry barrier will be detrimental to the e-commerce sector.Every channel is important to us. Instagram is one of the most important channels in Turkey. On that platform There is a serious economy going on in Turkey. There are business models and investments that run on this platform, but this decision does not create a positive environment.” he said.