Maybe it makes you happy when you see that ad over and over again try to convince You may have noticed. Why do we always see the same ads?

The answer to this question lies in the background of social media. in smart algorithms and hidden in advertisers’ strategies.

One of the biggest reasons we see the same ads over and over on social media is targeting strategies.

social media platforms, It keeps a close eye on what types of content users are interested in, what products they click on, what they like and share.

Based on this data personalized ads they form. So if you keep seeing an ad for a shoe brand, the algorithm has determined that you are probably interested in this brand or similar products.

It is no coincidence that you see ads over and over again. Because advertisers want to reach a certain user base. “retargeting” He uses a strategy called.

This strategy aims to repeatedly show ads for that product to people who, for example, visited a website and looked at a product but did not purchase it. The logic here is simple: The more often you see a product, the more likely you are to buy it.

Ad Frequency: An eye for an eye!

There is a concept in the advertising world: frequency. This refers to the number of times a user sees the same ad. After successfully reaching the right user, advertisers try to expose this person to ads at a certain frequency. In fact, it is preferable to prevent social media users from ignoring the ad.

For example, if you see an ad for a product twice, you might not pay attention, but when you see it a fifth time, it starts to grab your attention. of marketing from psychological dimensions someone.

Although most people don’t realize it, your current behavior is recorded when you see an ad.

Did you click? Did you like it? Did you comment? Even just look at it It might even be enough! This data is then used to retarget you.

That is why, even if you look at a product just once, that product will follow you around as you surf social media. Social media platforms and advertisers tracks with smart algorithms and continually brings to your attention the products that may interest you most.

Is it possible to avoid ads?

When you say, “I don’t want to see the same ads anymore!” When you ask, “Is there an escape route?” Partly yes.

By updating your advertising preferences or by limiting the visibility of advertisements You can remove these repetitive ads. However, there is no way to completely escape them, given the business model of social media platforms.

Your history, cache and by deleting your cookies You can also remove specific ads from websites. However, this also has a disadvantage. Then also your saved login details and your preferences will be deleted. So you will also lose data that is useful to you.

Another method is to not fill in the information that is asked of you on social media and websites. By maintaining the mystery, you are actually telling advertisers about yourself. you give less information and you may not be part of the target audience.

As a result, algorithms and algorithms that try to understand us better are the basis for why we keep seeing the same ads on social media. advertising strategies there is. And let’s face it: sometimes these strategies work!

You may also be interested in: