picasaAfter its introduction in 2002 as software designed to catalog and organize photos, it was acquired by Google in 2004.
Google is making Picasa a free service, making it accessible to both Windows and Mac users. make it part of our lives he meant.
Picasa was a successful initiative and was quickly adopted, especially by amateur photographers and casual users.

The main reason for this is that Picasa provides users with a very simple and easy way to edit and share photos. a user-friendly interface was that it was offered.
One of the most important features of Picasa is It was Picasa Web Albums.
This feature allows users to view photo albums can share onlineThey could share their memories with the people around them.
Of course the popularity of Picasa It wouldn’t last forever…
In 2016, Google decided to completely discontinue this software and Picasa Web Albums.

In fact, there are a number of reasons behind this decision. strategic factor There was.
The biggest factor in Picasa’s loss of popularity It was Google’s new strategy.
Because in 2015 Google Google Photos announced and shifted its entire focus to this new, cloud-based service.
Google Photos is available on both desktop and mobile. save photos in the cloud, It was a platform that offered the opportunity to organize and share.
Picasa is next to Google Photos focused only on the desktop and remained a software that offered limited cloud support.
For this reason, instead of supporting two separate photo platforms, Google all its energy and resources Decided to redirect to Google Photos.
The fact that Picasa could not keep up with the times was also one of the reasons for its loss of popularity.

At a time when smartphones and mobile photography are rapidly becoming widespread, Picasa has become part of the mobile platforms we mentioned. He had trouble adapting.
Picasa, unable to keep up with the changing world, limits users’ photos. the demand for access anytime, anywhere failed to overtake.
Google Photos fully lives up to this expectation by allowing its users to organize their memories anywhere with cloud storage support. It left Picasa behind.
Additionally, Picasa’s limited offering of comprehensive editing tools makes it difficult to compete with powerful alternatives like Photoshop or Adobe Lightroom. left him weak.
In other words, Picasa has been unable to offer major innovations in recent years and has fallen behind the competition.
In other words, while user expectations are increasing, Picasa cannot adequately respond to these expectations and is lagging behind the competition. He could not take a strong stand.
As a result of all this, Picasa Web Albums will also be released in 2016. completely closed and Google Photos took over all the functions.
In summary, although Picasa was a great success in the beginning, it remained in the background due to Google’s strategic changes and technological transformations. has disappeared from our lives forever.
Source: Fail, Google
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