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Today one of the most basic building blocks of internet sites is,cookies‘, can also pose a major threat to users. Cookies created by the websites you visit, which
Today one of the most basic building blocks of internet sites is,cookies‘, can also pose a major threat to users. Cookies created by the websites you visit, which are actually intended to improve the experience, record your browsing information on the sites.
With the new regulations, it was mandatory for websites to inform users about cookies, but up-to-date information about this was also lacking in our country. here today Dutch Data Protection Authority (KVKK)has updated its guide to ‘cookies’ and offered a guide for both website owners and users.
The guide, prepared as practical advice for all controllers operating the KVKK website, is provided by means of cookies. processing of personal data covers. The guide starts with a description of what cookies are and their types:
A cookie is a type of text file placed on the user’s device by the website operators and transferred as part of the HTTP(S)3 (Hyper Text Transfer Protocol) request.
According to another definition, cookies are small text formats in rich text format that allow certain information about users to be stored on users’ terminal devices when a web page is visited.
Session cookie, also known as temporary cookie, is used to ensure session continuity. Session cookies are also deleted when the user closes the internet browser.
A persistent cookie that is not deleted when the internet browser is closed is automatically deleted on a certain date or after a certain period of time. By means of this cookie, the processed data of the user is sent to the server every time you visit a website. For this reason, persistent cookies are sometimes referred to as tracking cookies. For example, advertisers can store and use information about a user’s surfing behavior over a long period of time. They can also be used to ensure that users do not re-enter their credentials every time they log into their accounts on websites.
These cookies are necessary for the website to function. These cookies are used as mandatory to fulfill an information society service requested by the user (such as logging in, filling out forms, remembering privacy preferences). Cookies used for purposes that fall under criteria A and B discussed below may be presented as examples of strictly necessary cookies. In general, they can be considered as types of cookies that have processing conditions other than express consent. If mandatory cookies are blocked, some parts of the website will not work and these cookies should not be used for marketing purposes.
These are cookies used for personalization and remembering preferences used in websites or applications (including applications on desktop, mobile or IOT devices). These cookies are used to provide functions other than mandatory cookies. In cases where it is not clear that the data subject has expressly requested an information society service, explicit consent will have to be relied upon.
These are cookies that enable statistical measurements to analyze user behavior on websites. These 11 cookies are widely used to improve the site, including measuring the impact of advertisements on relevant people. They are used by website owners to estimate the number of unique visitors, identify key search engine keywords that lead to a website, or monitor website browsing.
With cookies for advertising and marketing purposes, it is intended to track the online movements of the users on the internet, to identify their personal interests and to show advertisements for these interests on the internet to the users.
Although there are many types of advertising on the internet, the main reason why online behavioral advertising is most preferred is that it can be advertised according to people’s inclinations and preferences, and time and financial resources can be used more efficiently for the advertiser.
Online behavioral advertising practices; It consists of monitoring people’s activities on the internet, analyzing and profiling these activities, matching the profiled person with the right advertisements and showing these advertisements to the person concerned.
Whether the cookie is a first-party or a third-party cookie depends on the cookie placed by the website or domain.
First-party cookies are placed directly by the website visited by the user, ie the URL displayed in the browser’s address bar (example.com.tr).
Third party cookies are placed by a third party other than the website (or domain) that the user is visiting.
You can reach KVKK’s full guide to cookies by clicking this link.
Source: Web Tekno
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
