Live streams today a tool that permeates every aspect of life became. So much so that we’ve probably all watched a live broadcast on any given platform at least once. It has become an undeniable fact that live broadcast applications are now an indispensable part of our lives.

One of the popular live broadcasting platform Twitch, TikTok and Bigo Live, downloaded a total of 1 billion times in recent years, an average of 100 million people watched live broadcasts on these platforms every day. We wanted to take a closer look at these platforms, which started out as a small business in the early stages and grew huge over time, what trends they discovered and what features they had.

How and why have live streaming platforms become popular?

Live broadcasting platforms allow millions of broadcasters to showcase their talents in categories such as games, dance, music and humor. Unlike other applications, it brings content producers together with viewers directly and in real time. In this way, users can to build a genuine and emotional bond let it happen.

Platforms such as TikTok, Bigo Live, and Twitch have exploded in a short space of time as they pioneered this connection. content creators pros and cons on other platformsincreased the interest in live broadcasting platforms even more.

Of course, there are also pros and cons between live broadcasting platforms:

Platforms like TikTok and Bigo Live are currently cumulatively attracting more attention than Twitch. The main reason for this interest is that these applications appeal to broadcasters in more diverse categories compared to other platforms, and these live broadcast platforms are easily accessible.

However, live streaming platforms like TikTok, Bigo Live, and Twitch have their own distinct aspects. In the past, broadcasting platforms like Twitch required thousands of liras worth of equipment and software. In mobile applications such as TikTok and Bigo Live, it is enough to just have a phone instead of this equipment. As a result, for those broadcasting on TikTok and Bigo Live, issues such as technical issues and budget balancing have been eliminated. Of course, there have been other technological changes that support this trend.

But the work actually surpassed the “human face” broadcasts: the concept of Vstream entered our lives:

Virtual stream or V-stream Vstream, the most popular broadcast category of the past period; used to broadcast as a virtual character. You can open a live broadcast by choosing your virtual character as a woman/man/animal or even as an item. This feature, which mainly affects the Asian continent, has recently spread to Europe and America. The term V-streamer is used for virtual broadcasters.

You can install various software to become a Vstreamer, let your camera detect your facial and body movements needs. While the necessary equipment is slightly more expensive on the Twitch side, it is possible to become a V-streamer completely free of charge in most mobile applications. The ready-made Vstream effects on Snapchat and Bigo Live allow you to open broadcasts with your chosen virtual character.

New internet technologies have also made their appearance on live broadcasting platforms:

With much faster internet and less latency next generation internet technology 5Gbrought people together with the mobile internet quality they’ve been looking for for a long time. This was most evident in the publishers who wanted to produce content wherever they wanted, and of course the public.

When all this comes together, the way we consume content has changed:

The active chat feature in Twitch, TikTok and Bigo Live allows broadcasters and viewers to communicate with each other simultaneously. This feature can be used to comment, produce humorous content, or even chat with the publisher while demonstrating the publisher’s skills, and socialization of both parties. plays a big role. The fact that users prefer such interactive platforms also indicates that the consumption habits of the masses have started to change.

The change can also be seen in the content produced:

Asian countries, identified as the source of interest in live broadcast applications, are a market where this type of content is consumed quickly and consistently. But the trend of recent times being “real” and “candid” on social media It is now clearly on the agenda of all social media users as a concept felt and sought after by everyone in the world, not just Asia.

For this, people start trends like digital detox or #nofilter. As a solution to this problem, content producers will no longer be “uploading videos”, they will be available in real time and open live broadcasts. For this reason, live broadcast applications that seem to come from Asia are now receiving users and content producers from all over the world.

Let’s answer the question many people have in mind: How do you become a publisher?

First of all, you need to choose a platform that is suitable for the content you will be producing. If you want to produce entertainment-oriented content, you can opt for live broadcasting applications such as Tiktok and Bigo Live. When choosing between these two platforms, the most important selection factor is image quality and content diversity.

If you are looking for a platform with a higher image quality, you can choose Bigo Live, and if you are looking for more diverse content, you can choose TikTok. Moreover, while Tiktok stands out with its short video feature, Bigo Live is more popular as a live broadcasting platform. All you need to be a broadcaster on these platforms is a phone with internet access. If you have such a phone, you can download the live broadcast application you want for free and broadcast it wherever you want.

If you’re looking for a more gaming-oriented platform, Twitch and YouTube Live might be the place for you, but you might at least need a computer for Twitch and YouTube broadcasts. Between these two platforms, you can choose Twitch as a platform with a more established audience and YouTube Live as a platform more open to growth.

After you’ve decided which type of publishing company you’ll specialize in and meet the system requirements, you can make publishing your profession. At least by doing what you love, you can have fun, meet new people, socialize and earn income.