When you think about why women are more susceptible to money pathologies than men, you might think: ovarian hormones You should add that too. For men the highlight is of course testosterone is happening.

Like a detective, our hormones our purchasing behavior After seeing how it shapes you, look again at your menstrual cycle or your testosterone level while shopping.

Hormones are chemical messengers that manage various functions in our body.

These chemicals enable communication between the cells in our brain and our body. Special dopamine and serotonin Although hormones control our feelings of happiness and satisfaction, they also play an important role in the shopping process.

Linked to feelings of reward and pleasure dopamineincreases when we buy something new and gives us a temporary feeling of happiness gives. This explains the addictive aspect of shopping. Research also shows that our dopamine levels increase, especially during discounts and unexpected deals.

Regulating our emotional state serotonin It is also closely related to our self-confidence. People with high serotonin levels feel more positive and can be more decisive when shopping. People with low serotonin levels generally tend to buy things that make them feel better.

Women’s shopping styles vary depending on their menstrual period.

Between days 1 and 7, when menstruation begins, hormone levels are low stagnation in shopping resources. In other words, it indicates a more practical shopping period when the likelihood of impulsive shopping is low. Such as cleaning supplies, sanitary towels, basic necessities.

estrogen levels, during the ovulation period peaks. Products that offer a relative advantage over other women are preferred. Clothing, make-up and accessories like it. Many women do not realize that they are paying more attention to men because they are not aware that they are in this period. In fact, this is because they are in the mating season.

Between the 15th and 20th day, progesterone levels rise due to pregnancy expectancy and even if you are not actually pregnant. things for home The desire to buy nest-related products, for example, is increasing.

What happens during the premenstrual tension (PMS) period?

days 21 to 28, i.e PMS (premenstrual tension) If you are not pregnant during pregnancy, estrogen drops to starting levels. How PMS affects shopping and other things varies from person to person, but in general, when women go shopping, what other women wear and thinks about what they will look like together.

In addition, as you know, women’s emotional states are affected during the PMS period. Also women who feel emotional and sensitive due to hormonal changes “emotional shopping” doing. In other words, they prefer products that make them feel better. Comfortable clothes and snacks can be given as an example. Goal, immediate relief scavenger hunt.

Let’s talk about men’s purchasing behavior.

Throughout history, the ability to protect or provide has been men’s way of attracting mates, but today the evidence for this is a little more spectacular. Think of cars, luxury goods or real estate. Testosterone also affects men The hormone that stimulates expensive things.

Men mostly Testosterone levels are highest in the morning That is true, but after 10am it starts to decrease. Peak times are when men tend to shop.

You can also compare the effect of high testosterone with older men. Testosterone levels decrease as we age and they literally turn into men who are reluctant to spend money and have a scorpion in their pocket.

An increase in testosterone also affects financial risk taking.

A study shows that men have high testosterone levels to risky shares It was observed to invest larger amounts than placebo. This effect was partly driven by changes in price expectations. Testosterone even has a significant impact on future price increases. to more optimistic expectations It leads.

Now reconsider your shopping and what you bought and see if you really need it or not. Are Your Hormones Leading You? Make up your mind about it.

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