Asking someone to do something or persuading someone to do something is always the case possibility of rejection It also carries.

Door slamming technique This scientifically based technique reveals the dark side of psychology by showing how people can be brought closer to persuasion.

The technique of slamming a door in your face was first discovered by Prof., a scientist who studies persuasion. Dr. Testing by Robert Cialdini.

This technique, which has been incorporated into the psychology literature, is used in many fields, including sales and marketing. in many areas where psychology intersects is used and researched.

Even though hearing the name may make you feel like someone is slamming the door in your face, the basis of this technique is actually making a big request first, and then making a big request. than a smaller and more reasonable question lies in passing.

Under this technique, the first request is usually a large or excessive request that the other party will immediately reject.

Following the technique of slamming a door in your face, After a large request was denied It increases the chance of acceptance of the second and smaller request.

For example from a friend 500 lire Imagine asking for a loan and being rejected.

If you ask for 100 lira immediately afterwards, this amount may be too much for the other party. more reasonable will come.

Your friend may even feel the pain of rejecting your other request. with guilt He will grant your second wish.

In the marketing world, this strategy is often the case Buy a more expensive product first It appears as a suggestion and then offers a more affordable option.

So why does this technique work? In fact, the answer lies in the emotional and psychological structures of people.

According to psychological science, people feel a sense of anxiety, especially after rejecting a request. feel guilty tends towards it.

Although rejecting the first major demand puts them in a difficult situation, they can overcome this situation by accepting the second demand, which seems more reasonable. tendency to compensate It is customary for them to show this.

The first major demand is on the other party. “No.” However, since the second request seems smaller and more logical, the other party more likely to accept the request It is possible.

So basically people, to make up for their previous rejection on a smaller request “Yes” they often say.

In the marketing world, showing the expensive product first and offering a low price with a discount on that price plays on people’s psychology. they got the chance It is meant to create the perception.

In summary, door slamming technique It can be a very effective persuasion strategy when used correctly, both in social relationships and in the business world.

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