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Amid the debate about the rise of misinformation, a new study from Pennsylvania State University (or Penn State) has been published. Nature Human Behavior It reveals that 75%
Amid the debate about the rise of misinformation, a new study from Pennsylvania State University (or Penn State) has been published. Nature Human Behavior It reveals that 75% of content shared on social networks is never read by the people who spread it.
Why is it important?. It’s a behavior that makes it easier for fake news to spread virally across the political spectrum. Physical clearly explores this research.
in numbers:
This misinformation doesn’t just have to do with politics; It is also related to news about events, such as some disasters, that are contaminated with synthetic content and deliberately made to appear real.
The current situation. Research shows that users tend to share content based solely on titles and taglines, without delving into all the information.
A particularly prominent behavior is when shared political content overlaps with the user’s ideology.
between the lines. S. Shyam Sundar, lead author of the study, explains that most users assume that content has been verified by other users on our network, but in reality almost no one does so.
This chain of blind trust makes it easy for misinformation to spread like a virus.
in perspective. This is a phenomenon that transcends ideological boundaries, and researchers recommend that platforms implement “friction” in the news sharing process. For example, requesting a read receipt.
The second is something like
big question. Why do we share without reading? According to Sundar, due to the constant bombardment of information, it pushes us to act impulsively, especially on dense content, without having time to reflect or think critically.
This saturated and urgent environment is fertile ground for the spread of misinformation.
in Xataka | There is more misinformation than ever before. Some researchers from Madrid believe they have found the solution: an algorithm
Featured image | Marten Bjork on Unsplash
Source: Xatak Android
Ashley Johnson is a science writer for “Div Bracket”. With a background in the natural sciences and a passion for exploring the mysteries of the universe, she provides in-depth coverage of the latest scientific developments.
