Use of social media effects on the human brain A new study has been done The research led by Matthew Pittman, who continues his studies at the University of Tennessee in the US and also writes an article for Gizmodo, found that social media tires people and influence their decisions revealed.

As part of the study, a group of social media users aged 18-65, 3 different groups divorced. The first group only saw one ad. The second group encountered another ad after remembering a 9-digit number. The third group saw a different ad after browsing Instagram for just 30 seconds. These ads, respectively, food, ice cream and coffee was about.

Brains manipulated with Instagram posts for 30 seconds made the purchase decision faster

The researchers manipulated the number of likes in the advertisements they showed to the test subjects. The numbers here are completely random. One ad had hundreds of likes, while another ad had tens of thousands of likes. The review has already been done 30 second Instagram usersrevealed that they want to buy more products in ads with more likes and comments. In addition, when the participants in the other groups were asked why they wanted to buy the products in the advertisements they saw, logical answers were received. Users who decide to buy after using Instagram generally are only one word, meaningless answers they gave. In other words, users who bought the product because they saw it on social media could not explain why they bought that product.

Matthew Pittman argues that this is because each post on social networks like Instagram contains a completely different topic. This is why the brain constantly sees content in different categories and tries to understand them one by one. to feel tired it causes. As a natural consequence of this, the brain cannot concentrate. However, there is only one exception to this. So far seen the ad an experience from the past If so, the decision will be more consistent.