Brands expand their range over time. New products can bring to market. While some of these products are successful and bring huge benefits to the brands, some are not successful. to great losses can cause.

While some brands try to innovate in their own product category and offer innovations to their consumers with similar products, sometimes some brands do absurd It can try to create innovations by making choices that can be said to be in the opposite category of the product category it dominates.

“Colgate lasagna”? Trust me, we couldn’t figure out what it was about…

Colgate’s entry into the frozen food industry in the 1960s was such a bust that authorities didn’t even know the event existed. they tried to hide it.

Colgate’s frozen products wanted to be displayed in a museum that showcased the brands’ failed products, but Colgate hid this attempt. products actually produced could not be reached And for this reason, the lasagna box in the picture was designed for this museum. So this lasagna box is actually representative, but it is a known fact that Colgate produces lasagna.

Absurdity knows no bounds: Once upon a time there was a magazine called Cosmopolitan for the yogurt business…

While the magazine’s target audience was right for the product, the Cosmopolitan brand wasn’t right for yogurt. Only cosmopolitan yogurt 18 months remained on the shelves.

“New Coke”, which went down in history as the biggest failure in Coca-Cola history.

In the early ’80s, it was a pretty big deal because of Pepsi. lose market share Coca-Cola found the solution in producing a sweeter cola that tasted like Pepsi.

Of course at that time the brand “new coke” He was not aware that this product, which they mentioned, would cause major problems, to the point that they were protested as unsuccessful.

Pepsi’s household of failed products is relatively busy.

Pepsi in 1989 Pepsi AM The goal was to bring drinks to the breakfast tables. These brilliant ideas only lasted a year.

In 1992, Pepsi came up with another Coke idea, this time: Crystal Pepsi. In 93 this idea was lost to history.

Like in 2002 “Pepsi Blue” launched the blue drink. But this product was not a success either.

McDonald’s, on the other hand, rolled up its sleeves for the pizza business, but this adventure did not last long.

McDonald’s, which is spending big money to enter the pizza area, He missed some very fundamental points. and this product was a huge fail.

The idea of ​​Cheetos flavored lip gloss was a very unusual choice.

Naturally It was an unpopular idea.

Although the smokeless cigarette made sense, it did not achieve the expected success.

Back in the 1980s, as anti-smoking propaganda flared up, RJ Reynolds invested $325 million in a new product: smokeless cigarettes. Product, 4 months later it was smoke.

Google, on the other hand, added a failed attempt to its successful history with ‘Google Plus’.

In 2011 Google rival of Facebook Alas, the attempt to create its own social network to

Google’s attempt to scrutinize the gaming market: Google Lively.

Google, “Second Life” He himself wanted to compete with the online game called. In an effort to compete with this game, which resembles a game but allows you to build your own virtual world, Google created another version of Second Life in July 2008.

this is Google after the investment is wasted The company immediately pulled the plug on this simulation.

“Twitter Peek”, which was released with great enthusiasm, was taken off the market contrary to expectations.

issued in 2009 and only for tweeting “Twitter Peek,” a mobile device that can be used, failed to hold up in the market when it started having problems performing its only function.

The Samsung Galaxy Note 7 disappointed us.

Samsung Galaxy Note 7, battery overheating and explosion Due to such issues, it left its users halfway in many ways.

Galaxy Note 7’s journey is about 2.5 million device recalls resulted in.

The situation is worse with LG. The failed G4 laid the groundwork for LG’s withdrawal from the smartphone business.

With the G4 failing its users due to software and technical issues such as overheating and “ghost screen”, his confidence was shaken.

While Amazon was enthusiastic about the smartphone industry, its presence in the industry didn’t last long.

Although Amazon decided to enter the smartphone industry in 2014, the product is only available in the market. 1 year can stay.

Apple Newton, on the other hand, was unable to show the expected success due to technical problems and was withdrawn from the market.

Launched as a digital assistant of sorts, Newton has faced issues and problems in its handwriting recognition system. high price It didn’t get the expected attention.

As can be seen are also giant brands whose names we know well wrong choices he can. Due to some mistakes made and brand failure What did you find most interesting in this content that we have put together some of the well-known products?