The situation facing Oppo in Europe has become quite strange. In Germany, one of the most important markets of the old continent, the company It’s been almost a year since sales of its smartphones were completely “suspended”and its website in that country has just been completely gutted, leaving only an image of its UEFA Champions League sponsorship and a message that no information about its products is available.

Added to this are now very solid rumors that Oppo could follow the same path in the French market, namely His departure from it will take place on June 30. On the other hand, the Chinese company has stopped developing its own smartphone chips, a move that has sown many doubts about the future of the Chinese company in Europe and has sparked strong speculations predicting its possible exit from other markets. including Spanish.

As you might imagine, Oppo hasn’t said anything specific about it at this point, simply He limited himself to denying these rumours which point to its departure from other key markets in Europe, but the truth is that its latest moves clearly indicate this. In any case, there is not much left to clarify doubts, because June is approaching and in the following months we will see how the company’s strategy and focus on European territory will develop.

According to the latest data I had the chance to consult, Oppo’s market share in Europe has remained relatively stable in recent years, as we can see in the attached graph. In 2021, the company saw significant growth from 8% to 10% and in 2022 closed with a small decline, bringing it to 9%. Given that the second half of 2022 was quite difficult, this result is quite understandable.

I believe that the key will be in the results of 2023 and that ultimately the volume of sales and earnings will be what will determine the continuity or not of Oppo in Europe. Asian sources confirmed that the Chinese company was interested in the old continent, but that its situation in some markets, such as Germany and the UK, was untenable because operated on a loss basis.

At the moment, the same resources ensure it Oppo throws in the towel in Germany, the UK, France and the Netherlands, and that it will continue to operate in some specific markets such as Spain, Switzerland, Italy and others. OnePlus would also be in the same situation, which is said to follow in Oppo’s footsteps and leave the same markets as Oppo.