Sendinblue, the world leader in digital marketing, has announced a name change to short. This change will drive their transformation and their mission to provide businesses of all sizes with a comprehensive CRM platform that enables them to drive long-term sustainable growth.

For more than a decade, Brevo has demonstrated its ability to innovate, constantly adding new features and adapting to the changing needs of its customers. With digitalization, consumers have evolved and now demand that brands tailor their interactions to offer a personalized customer experience in real time and through their preferred communication channel.

Over the past three years, these trends have accelerated and Brevo has transformed itself to support its customers. It has moved from offering only email marketing campaigns to a much more complete value proposition that unifies integrated marketing and CRM tools on a single platform.

This platform allows customers to be influenced wherever they are, in real time, and have a two-way conversation via SMS, WhatsApp and chat. Recognizing this evolution towards a complete CRM platform, Sendinblue has decided to change its name to Brevo to accurately reflect its new capabilities.

“The speed of digital marketing and consumer behavior requires us to innovate and evolve to enable businesses to grow even in challenging times.” points Armand Thibergefounder and CEO of Brevo. “We responded to this need with an affordable solution that allows you to develop customer relationships and achieve growth at scale. The move to Brevo is an important milestone in our company’s history and this expansion will enable us to meet our ambitious growth targets over the next 10 years. At Brevo, we believe in empowering companies of all sizes to power the global economy, which is why we chose a name that exudes positivity and enthusiasm. Brevo is a cry of optimism and growth for our customers.”

Over the past 18 months, Brevo has exceeded €100 million in annual recurring revenue – with positive EBITDA – through the acquisition and integration of six new companies: Chatra, Metrilo, PushOwl, Yodel.io, Captain Wallet and MeetFox. Going forward, Brevo expects to achieve annual recurring revenue of €1 billion by 2030.

In a scenario where marketing already has to address the entire customer lifecycle, it is necessary to have solutions that focus on cultivating lasting relationships with real people, with a strategic and sustainable approach over time. Brevo begins its new phase as unique comprehensive solutionwith unmatched value and the best support in a CRM platform that enables clients to be efficient while complying with GDPR.

Content created in partnership with Brevo.