it’s just missing few weeks until WWDC 2023Apple’s annual meeting for developers, where, as we have been expecting for several months, the more than expected mixed reality viewer will be presented, with which those from Cupertino intend to completely revolutionize the market, the audience market, which has never finished taking off despite numerous attempts by various technology companies .

However, it is important to clarify that when I say that the viewer is highly anticipated, I mainly mean the fact that it has been rumored for many years, as well as the leaks that occurred this year. same, aroused great curiosity. However, that doesn’t mean that this level of waiting will necessarily translate into sales, even less so considering that something all the leaks agree on is that its price will take the viewer very far out of pocket. most.

Expectations within Apple are also vastly different. It has long been rumored that this is a particularly personal project for Tim Cook, the company’s CEO, and that he had high hopes for the impact that the viewer will have not only on the market, but also on the company’s image and, of course, on a social level. This is understandable, of course, because we understand this viewer It is the first project of a new device that was born 100% in the post-Jobs era, i.e. in “his” Apple.

However, as we told you a few months ago, this optimism does not seem to have permeated all of the company’s employees. On the contrary, some employees and former employees of Apple they would express themselves rather pessimistically regarding your appreciation of the viewer’s future.

Be that as it may, and WWDC 2023 just around the corner, we have a new sign again. As you may remember, at the end of last year we told you that Apple had registered the xrOS trademark, giving us a clue of the name that the viewer operating system will have. Now we can find on the page of the New Zealand Intellectual Property Office a new registration of xrOS, this time as a trademark as well as a name, as well as the “logo” of the new operating system.

This registration was made by Deep Dive LLC, as already happened with the December boards. According to various theories, this company based in Delaware, United States and founded in 2017 would actually be apple wrapperthat is, a tool created specifically to perform this type of activity in relation to the project of a mixed reality viewer, as well as a future virtual reality viewer, which may be related to the name of this supposed wrapper.

In each case, registering as a name is the next step, and this is the de facto main confirmation (indirectly, of course) from Apple that, despite other rumors pointing to a new delay, the viewer will finally see the light of day in just three weeks. That’s when we’ll finally know how much of what’s been leaked and rumored so far has been true, and given the reliability these same leakers have shown on previous occasions, that’s most likely exactly what we’re already expecting. .