No one doubts that the cornerstone of platforms like YouTube is advertising. Therefore, changes do occur from time to time, whether we like it or not. Although experiments with up to 10 ads per video were made a few months ago, it doesn’t seem like it will be implemented in the end. But there are others changes confirmed to be coming to the platform this in the coming months.

Specifically, they Changes coming to YouTube for TVs, including Android TV and Google TV. These range from serving a visual ad when we pause a video to seeing longer ads instead of short ones.

2×1 in ads and split screen in between for adding ads

It took place within the framework of YouTube Brandcast 2023, a conference organized by the platform to announce news and announcing important changes related to advertising. The first of these is Instead of two 15-second ads, you’ll see a 30-second ad. It may be the same for practical purposes but it is not.

First, for the consumer. This will see fewer interruptions in its reproductions, although it will be of longer duration. Then the windows will disappear in front of advertisers because instead of seeing two they will see one. However, this should not cause YouTube to lose its monetization feature, on the contrary, logic makes us think that it could charge more for that long ad than for two short ones. In any case, they did not elaborate on this issue, nor on the economic impact it would have on the creator.

New ad format on paused TVs (Image: 9to5Google)

There is no doubt that the most relevant aspect of advertising worth redundancy is now Ads will appear even when videos are paused. As we saw in the previous image, it will be in a format that will leave the video content on the left side and leave the side blank for the advertiser.

It will also appear QR code that will provide more information to the consumer when scanned. It also shows a return button, which probably serves to return to the normal pause screen that we already know, but this should not prevent that or other ads from continuing to appear in the same format during subsequent video pauses.

Switching from two 15-second ads to a 30-second ad will be available for YouTube on any platform, while advertising during breaks will only apply to TVs. These changes are expected to begin to see the light in the coming months.While they haven’t confirmed the dates from YouTube and whether the changes will happen globally or gradually starting in the United States.

YouTube Brandcast in 2023 The integration of artificial intelligence for advertisements was also mentioned.. They didn’t provide much detail, although for example they used Google’s artificial intelligence to make appropriate cuts for each play format and created a system that allows advertisers to better understand the way consumers interact.

via | 9to5Google

Cover Image | Wikimedia Partners | Smart Mockups

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