In the world of entertainment, artificial intelligence (AI) has proven to be a revolutionary tool. Recently famous American actor Tom Hanks an interesting question arose: Is it possible for your career to continue even after your death thanks to the use of AI? Hanks, known for his roles in films such as Forrest Gump and Cast Away, suggests the technology could be used to recreate his persona, allowing him to continue acting in films “from now until the end of time.”

During an interview for the Adam Buxton podcast, Hanks shared his thoughts on the matter. He mentioned: “The first time we made a movie that had a lot of our own data stored on a computer—literally what we look like—was a movie called The Polar Express. We foresaw that this would happen, we saw that it would be possible to extract “zeros” and “ones” from a computer and turn them into a face and a symbol. Since then, it has grown only a billion times, and we see it everywhere.“

The actor acknowledged that the use of AI poses both artistic and legal challenges. He emphasized: “I can tell you that in every association, in every agency and in every law firm, there are discussions about the legal consequences of my face, my voice and everything else that is our intellectual property.Hanks emphasized the importance of protecting artists in the face of these technological transformations.

Hanks pointed out that the ability to continue to act after death with the help of AI is a reality. He said: “At this point, the real possibility is that, if I wanted to, I could pull myself together and put out a seven-movie series featuring all of them, which would be 32 years before the end of time.The actor has speculated about the impact of this technology on his choice of future roles, acknowledging that AI could generate a version of him in films that he would not normally choose.

Referring to the use of rejuvenation technology in the latest Indiana Jones film, Hanks emphasized, “No doubt people will be able to tell [que é IA]but the question is whether they will care. There are people who don’t care, who won’t make that distinction.He highlighted the artistic and legal challenge that this new era brings to the entertainment industry.

ethical limit

As filmmakers explore the limits of AI, the ethical and legal debate continues about the use of this technology in the cinematic world. The future of AI-powered post-mortem performance promises a significant shift in the artistic landscape, raising questions about authenticity and appropriation of identity. The industry needs to find solutions to protect the intellectual property of artists and ensure that their rights are preserved in this context.

Despite the challenges posed by artificial intelligence, Hanks expressed optimism about the creative possibilities it offers. He ruled: “Now anyone can recreate themselves at any age with artificial intelligence or deep fake technology. Tomorrow might get hit by a bus and that’s it, but the performances can go on and on and on.“. The actor believes that even at a realistic level of quality, the artistic aspect will still be a challenge to be faced.

An example of the potential of this technology was the use of AI in the latest Indiana Jones movie, in which Harrison Ford was “digitally rejuvenated.” The filmmakers combined archival footage of the actor’s youth with new footage, creating the illusion of a young Indiana Jones in 1944.

While some viewers will be able to make out the AI-generated performances, Hanks wonders if it will really matter to a wider audience. He muses: “No doubt people will be able to tell [que é IA]but the question is whether they will care. There are people who don’t care, who won’t make that distinction.“

The debate about the use of artificial intelligence in the entertainment industry continues to evolve. While technology offers innovative creative possibilities, it also brings with it complex ethical and legal issues. The future of AI-driven posthumous performance promises significant changes in the artistic and film landscape. The industry must strike a balance between creativity and protecting the rights of artists, ensuring that this new era is explored responsibly and respectfully.

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Source: BBC

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