A Netflix published last Wednesday (17) information about the effectiveness of its advertising plan, launched at the end of last year. For the first time, the company announced that plan has 5 million active monthly users worldwide. While the exact number of subscribers to this plan has not been disclosed, it is important to note that the figure mentioned likely includes multiple users in a single subscription.

Previously, some advertisers have already mentioned that the ad-supported Netflix option is still considered small. However, in recent meetings with these business partners, executives have emphasized that growing subscriber numbers in this regard is a priority for Netflix.

During the week of presentations known as “week of advances”, which is aimed at the TV industry, Netflix held a virtual presentation for advertisers in which it shared additional data on the advertising plan. According to the company, the average age of viewers on this plan is 34, which is very attractive to advertisers looking to reach a younger audience.

In addition, it turned out that 80% of content consumption occurs on TV screens. Netflix also highlighted that more than a quarter of new subscribers choose an ad-supported plan across the 12 markets where the option is available.

This information provided by Netflix is ​​important in understanding the impact and market acceptance of your advertising plan. With an increase in monthly active users and advertisers’ interest in reaching younger audiences, the company is investing in expanding this plan and gaining more subscribers.

Netflix plans

While the basic plan offers 720p resolution and only one simultaneous screen, the standard ad-supported plan offers 1080p resolution and two simultaneous screens at a monthly price of R$18.90. The premium plan, the most complete, offers 4K+ HDR resolution, four screens at once, and the ability to download content.

By offering an ad-supported plan at a more affordable price, Netflix aims to reach the proportion of users who are willing to watch content with ad breaks. With this, the company expands the subscription options, allowing users to choose the option that best suits their needs and budget. While some users may opt for simpler plans, others may prefer a premium experience with higher resolutions and more simultaneous screens. Including the download option on all plans is also an added benefit for subscribers, allowing them to watch content offline on their devices.

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Source: TechCrunch

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