According to The Wall Street Journal, it appears that Samsung won’t use bing as the default search engine on their mobile phones. The company has suspended internal testing to replace Google with Bing in its own internet browser.

The Samsung Internet browser preinstalled on Samsung smartphones has always used Google as the default search engine. As The New York Times reported last month, Google employees were “shocked” to learn that Samsung was considering switching to Bing, jeopardizing the search giant’s $3 billion in annual revenue from the deal.

According to the WSJ, the smartphone maker believed the move to Bing would not pose much of a problem, as most Samsung smartphone users don’t use the company’s own browser. However, Samsung refuses to change. due to concerns about how it might affect his relationship with Google and the market’s perception of the decision.

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No answers

It remains to be seen why Samsung wanted to switch to Bing in the first place, but it’s possible that Microsoft’s rapid expansion into AI played a role in the decision. However, in recent weeks, Google has stepped up its efforts to incorporate AI-based features into its search engine and made its Bard virtual assistant available to anyone who wasn’t on the waiting list.

This does not mean that Samsung will never switch to Bing. The WSJ reports that Samsung is “not closing the door forever” on the possibility of using Bing as the default search engine going forward.

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Source: The Wall Street Journal.

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