These claims, which are expressed in titles such as “Marlboro’s strategy to recover from bankruptcy” or “Marlboro’s eclipse story” the background is actually with completely different details. full.

So, what was the gist of this story? How did Marlboro manage to survive from yesterday to today?

Let’s discuss this claim in detail first.

It is said that when the Marlboro company was first founded, things went pretty badly. The company is almost on the verge of bankruptcy and a man promises to triple sales within a month. In return, he offers to become a partner in half of the company.

This person does not stick to this claim and states that if the intended sales are not achieved, he will roll tobacco in the factory until the end of his life. Looking for a way out in a cul-de-sac, Marlboro executives said:We’re sinking in a week, what have we got to lose?He accepts this offer with thought.

All he wants from the company is empty Marlboro boxes. Boxes are delivered to this person, thousands of which are already in the company.

Then the man who crushes the packages one by one with his feet throws them all off the plane and into the streets of America at midnight. People would wake up in the morning and see empty Marlboro packages everywhere. “Because this cigarette is smoked so often, it has a wisdom” and en masse to monopoly dealers.

company that month not 3 but about 5 times It makes a big profit by selling. This person is, of course, none other than Philip Morris, and then immediately becomes half a partner in the company.

Contrary to this misunderstood story, Philip Morris is not actually a genius who built Marlboro, but a founder of the Philip Morris company, the owner of the Marlboro brand.

The origin of the company tobacco trader and importer Philip Morris He opened a shop on Bond Street in London in 1847. relies on. This tobacconist was founded in 1885 as “Philip Morris & Company and Grunebaum, Ltd.”, and in 1887 as “Philip Morris & Co. Ltd.” He continues his way with the company named.

If the dates indicate 1919, this company, which was incorporated in the US state of Virginia under the name Philip Morris Company Limited Incorporation, became the brand name. today’s crown logo starts using it.

In 1887 the cigarette called Marlborough was introduced and in 1924 the unfiltered cigarette called Marlboro was introduced.

In this case Morris, who is known to have died in 1873, creating a marketing method that will revive a brand that was put up for sale after his death It is not possible.

In addition, Marlboro, which was mostly favored by women before 1954, a marketing strategy aimed at women was looking. Although this brand of cigarettes was of course also consumed by men, it was not as popular as Lucky Strike from the American Tobacco Company.

Behind Marlboro’s success is actually an advertising strategy developed by Loe Burnett rather than this claim.

With only 1% of the cigarette market in the US, the Marlboro brand was restructured in 1955 to 1972. The country and the world’s largest cigarette-selling company, with a sales increase of 10 times is becoming.

This successful performance of the brand in advertising The charismatic cowboy icon has been incorporated to create a tougher and more masculine perception offers. Once again a male cigarette brand is created with the promotional content designed in an advertising agency founded by Leo Burnett, with the effect of macho figures and wild nature.

Marlboro, a brand mainly consumed by women before 1954, has in this way changed its brand from a cigarette consumed by women. by highly encouraging men to this practice.has increased its sales worldwide.