Apple’s relationship with artificial intelligence continues today somewhat disturbing. A few months ago, there was an internal company event where Tim Cook stuck out his chest and talked about Apple’s progress in this technological area. This came at a time when news about generative models was being produced at the speed of light, so the CEO’s statement could at least seem a little bold, given that those from Cupertino have never stood out, at least publicly. , In this regard.

I’m not saying, watch out, that Apple isn’t taking the first steps in using artificial intelligence. At the beginning of the year, we informed you about an interesting proposal that allows you to convert textbooks into audiobooks. Now like I said So far, this has been the only notable news from Apple in relation to artificial intelligence in 2023…and we are just over a month away from reaching its equator. Meanwhile, Google, Microsoft and OpenAI, to name the most relevant but not the only ones, have made plenty of headlines for their advances in this area. That is why, as I said, I am surprised that the internal concept in Cupertino is so positive.

However, it is true that if we look at the company’s catalog of applications and services, the concordance of generative models does not seem so clear and evident as in other cases such as Google and Microsoft and their respective search engines. Today, however, there is still much to explore in this regard, so any technology that is among the big ones, and Apple is one of them, should devote a lot of effort in this regard.

It seems that the people of Cupertino have finally decided to go in this direction, because according to what we can read in TechCrunch, Apple has begun hiring experts in generative artificial intelligenceand it is particularly interesting that it points so specifically to generative models, as this is the very area in which its position seems to be lagging behind the current state of the market.

Among the job offers recently posted by the company, some focus specifically on visual generative AI applicationsand point to functions like “visual generative modeling to support applications in computational photography, image and video editing, shape reconstruction and 3D motion [y] generation of avatars«. The common denominator of many of the offerings is automatic learning (machine learning), and their plans seem to include integrating these experts into various areas of the company’s work.

Tim Cook was recently asked about Apple’s future plans for artificial intelligence, but he did not provide any information about any specific plans. A few weeks after WWDC 2023 maybe that’s when Apple decides to start sharing information O.