newa startup that for a while seemed to have a real chance to challenge dominance Google, announced last Saturday (20) the closure of its search engine. According to the information, the company is repositioning to focus on artificial intelligence and could be acquired by cloud data company Snowflake. However, the prevailing feeling is recognition of failure.

“Building search engines is hardNeeva co-founders Sridhar Ramaswami and Vivek Raghunathan wrote in a blog post announcing the closure. Knows how to build and monetize search than he does.) However, they said that Neeva has done it. She has built a quality, competitive search engine In some ways, it even outpaced the competition Google by replacing the traditional 10 blue links with a more visual page and highlighting human-generated information.

However, creating a search engine was only the easy part of the equation. “During this journey, we discovered that it is one thing to create a search engine, but quite another to convince ordinary users to switch to a better option.continued Ramaswami and Raghunathan.

The co-founders of the company had to face a number of challenges in order to bring Neeva to the Internet. Among them are the billion-dollar agreements that Google is signing to become the default search engine on all devices; annoying pop-ups from “Are you sure you want to change?that occur when a user attempts to set a new browser or search engine as the default; difficulty finding these settings in the first place; the chaos that causes the Chrome Web Store, among other problems.

In addition, Neeva has adopted a paid business model in an effort to prove that search can be provided without relying on advertising and surveillance. “Contrary to popular belief“, the co-founders said in a blog post.convincing users to pay for a better experience was less of a challenge than getting them to try a new search engine in the first place.“However, in the current difficult economic climate, Neeva has not been able to find a viable path for its business.

Bet on artificial intelligence

Closing times are pretty interesting. Neeva is shutting down its search engine, perhaps the best time for a new search engine in twenty years. Users are increasingly frustrated with the amount of ads and poor results offered by Google, while AI-powered chatbots like Bing and ChatGPT are changing the way everyone interacts with the internet. Neeva capitalized on this by developing a system called Neeva AI based on language models, which is in many ways more useful than what you get from Bing or Bard. However, even then it was not enough.

Of course, the race to challenge Google is still on. Bing is aiming to capture more market share, and Brave recently announced that it is now running entirely on its own search platform. Companies like you.com and DuckDuckGo are also reimagining how search works, using artificial intelligence to innovate in this area. So far, however, it seems that the only real competitor to Google is Google itself.

The Neeva search engine will be closed on June 2nd. Going forward, Neeva will focus on a new line of business that will likely involve the acquisition of Snowflake and the use of the LLM (Large Language Model). The company will refund users for the unused Neeva subscription period and delete all user data. “We are sincerely grateful to our community“, the co-founders wrote.and we deeply regret that we cannot continue to offer the search engine you want and deserve.“.

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Source: Neeva

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