Turkish company Insider, which provides artificial intelligence-assisted marketing services to companies in the international arena, managed to join the Turkish “unicorn” companies last year. The company released another major investment news today.

Founded in 2012, Insider, QIA and Esas Holding received an investment of 105 million dollars announced. In addition, the company’s value, which reached $1 billion last year, nearly $2 billion shared.

Insider CEO and co-founder Hande Çilingir explained where the investment will be used:

“At Insider, we have so far successfully achieved “hypergrowth” through organic means. Now we want to achieve unparalleled levels of growth with a strategy focused on mergers and acquisitions.

This investment to acquire exceptional product companies to further complement our technology and create product synergies specifically will be used.

Aside from our $121 million Series D investment in 2022, which supports our capital reserves for operating expenses in the years to come, this latest round will serve to accelerate inorganic growth, particularly through M&A.”

Insider also made its first purchase earlier this year:

The Turkish company, which managed to become one of the world giants, received approval from Meta at the beginning of this year. MindBehind has bought. The purpose of the purchase was to accelerate the development of speech solutions. MindBehind serves as a conversation trading and messaging platform.

Insider is on the list of Fortune 500 companies and is today such as Samsung, Vodafone, Toyota, IKEA, Nissan, Avon and CNN continues to work with the world’s leading brands and organizations.