Last Tuesday (3) Google launched its new campaign in Brazil”,don’t talk to me like that“, in order to combat responses treated as “harassment» platform users. OUR Google Assistant is a tool created to help people search for information online, but many people have been found to use the resource to pronounce offenses and a curse.

Google allows users to limit ads for parents, weight loss and dating
Filters serve to reduce the display of ads related to sensitive topics.

There is a difference between female voices (red) and male (orange). The first one gets a lot of comments.”misogynists” and with discrimination in relation to appearance, and the second receives profanity with homophobic tone. Other less aggressive attacks, such as calling a helper: “Do you want to marry me?“, – they will answer with humor: “I’m happy to be the two halves of my orange.”

These different levels of posting are meant to ensure that users don’t get harsh responses if they didn’t want to. Therefore, in the above cases, the interaction can still be considered in terms of mood. Considered “bad behavior“, such as slander attempts, will receive “Don’t talk to me like that” so anyone”toxic interactions” are limited from the start. Levels offered by the automated system,: humorous, obsessive and decisive.

(Credits: blog.google)

Even though he is new to Brazilis a project initiated internationally after the publication of the report UNESCOin 2019“I would blush if I could(“I would be ashamed if I could,” loosely translated). Research has shown that using female voices in a context considered “submissive” can exacerbate social issues such as gender bias. Compared to implementation USa notable difference is the intonation of the decisive answer.

Instead of using something like “Please don’t talk to me like that.” decided to take a more direct approach by takingplease“. Its creators said that “to demand respect for oneself is not a favor.” And according to Maya Mau, Google Assistant Head of Marketing Latin America:

(loans: Google Disclosure / revistagalileu.globo.com)

Now the localization work is focused on making the assistant distinguish between less direct offenses, for example: “You dog woman!“. One must be able to understand when it is actually a matter of offense, because, otherwise, it could interfere with research on innocent topics – as it would be the case with the keyword “dog“. Adapting to the nuances of the Portuguese language, especially when using slang, requires considerable effort.

Changes already implementedand from that moment users of the platform can observe. It’s you? Do you think that the position of the megacorporation is fair? Share your point of view here in this article and on our social networks!

…..

Thinking about buying goods online? Discover the Save the Connected World extension for Google Chrome. It’s free and offers you price comparisons at major stores and coupons so you can always buy at the best price. Download now.

Source: uol.com.br, revistagalileu.globo.com, blog.google.