With Microsoft’s purchase of Activison Blizzard nearing approval, although hurdles such as the FCT and CMA still remain, everything seems to indicate that cloud gaming could see a rapid expansion if the deal goes through. Of course, Sony doesn’t want to be left behind, so Jim Ryan, CEO of Sony Interactive Entertainment, said that the video game division PlayStation will have a more aggressive strategy to allow it to expand cloud gaming.

As strange as it sounds in today’s circumstances, Sony was one of the pioneers in bringing video games to the cloud with PlayStation Now. Back in the day, the Japanese giant brought PlayStation Now to the PlayStation 4, PC and even some of Sony’s own Bravia TVs. PlayStation Now gained around 2.3 million subscribers before merging with the PlayStation Plus subscription, more specifically Premium, which costs 119.99 euros per year and is a plan that provides game streaming.

In order to expand its video game streaming service, Sony Q-Lite seems to be among the main pillars of its strategyan alleged portable console that aims to be very limited in terms of features and therefore would be aimed at playing video games via streaming, more specifically with Remote Play via the PlayStation 5. The Japanese giant should focus on devices such as the Logitech G CLOUD and portable consoles like ASUS ROG ALLY, which are supported by competitors like GeForce Now and Game Pass.

Besides realizing that you have to put the batteries in cloud gaming, Sony is looking to improve its PC strategy and boy does it have to, especially if it wants to avoid the internal competition that is going against the sales of PlayStation consoles. The Japanese-based company, which released graphics from its gaming and networking services segment, expects that 40% of its video games first party were released on PC by 2025.

When we put the data into perspective, Sony apparently says it is 50% of future PlayStation Studios releases will be for PlayStation 5 and 40% for PC. This means that not all catalogs of the well-known video game division will appear in compatible and that a small percentage will remain exclusive to their consoles, though most will have, some time after their console launch, a port for Windows.

The latest rumors and leaks suggest that Nixxes is developing a port for PC by Ratchet & Clank and that Sony would greenlight ports of Horizon Forbidden West and Gran Turismo 7, but the company officially denied the latter a few months ago. Of course, it’s one thing to say or show it to the public, and another is what happens internally in or connected to the facilities and studios of the Japanese giant.

In short, it seems that Sony is willing to push into sectors where Microsoft is showing strength so as not to be left behind, and that is that the diversification of media in the video game industry forces the head of PlayStation to explore beyond the typical console and their exclusivity.