More ads created by or with AI will soon appear in Google’s search engine.

Like all technical innovations, artificial intelligence can easily be used for commercial purposes. Especially with different forms of online advertising. Google will soon turn that statement into reality by incorporating generative AI into various forms of ads on its search engine. The company announced this during Google Marketing Live.

product studio

A first new application of AI for online advertising is Product Studio. This is a tool that allows companies to easily – and without additional costs – generate product images using generative artificial intelligence.

Users can also use Product Studio to get more out of their existing images without requiring additional photo sessions. With this system it is easy to add, remove or replace a background. Think of the same product whose background changes depending on the season. Flowers in spring, red and green around the holidays, the examples are numerous.

In addition, the tech giant is also making it easier for companies to advertise on Google via Merchant Center Next by simplifying the product feed. Users no longer have to manually enter all product information when placing an ad on Google. AI now pulls all of this directly from the advertiser’s website, who still has the ability to customize or remove this information.

It’s also easier for advertisers to check how their ads are performing. All reports are now collected under Performance. This allows users to see at a glance which products are performing best, which companies appear next to them, and even how surfers are interacting with their business through Maps and Search.

Product Studio will be available through Merchant Center Next, the business platform that helps businesses manage how their products appear on Google. The new system will be available to businesses in the US and users of Google and YouTube apps on Shopify in a few months.

Merchant Center Next is already available in many locations, and Google will roll it out to smaller businesses in the coming months. The system should be available worldwide sometime next year. In any case, advertisers will be informed when they can use it.

Google search

The second way Google uses AI is through the ads, which you always see at the top of a search’s results; always recognizable by the subtle “Sponsored” you see above the first options. The aim is for the ads in the results to match the search queries even better.

Google will join the recently launched ACA (‘automatically created assets‘) using generative AI to show more relevant ad results. ACA already pulls the necessary information from advertisers’ websites to create headlines and descriptions; With the addition of generative artificial intelligence, accuracy becomes even more accurate. Sponsored results automatically adapt to search queries, which should lead to more ad clicks.

In addition, Google simplifies the creation of campaigns and the associated ads in the search results. All advertisers need to do is specify the page they want an ad to lead to, and the AI ​​will automatically create a short description. The system then suggests relevant keywords, headlines, images and descriptions to use during the campaign. All of this can still be adjusted, suggestions remain.

chat bot

Now that Microsoft has started adding ads to Bing Chat, Google can’t be left behind. The company wants to add search and shopping ads to Google Search’s AI conversation engine. And that via the recently announced in the USA SGE or Generative search experiencea new search system based on generative artificial intelligence.

At its own I/O developer fair, Google recently showed how ads can be placed both above and below the chatbot. For example, if you search for a new cooking pot using the function with generative AI, you will see information that you should pay attention to when making such a purchase and then interesting products. You can then ask further questions or let the system guide you. You’ll be shown relevant ads at fixed locations throughout the experience. Sponsored results in the chatbot will still be marked as such.

It’s clear that Google isn’t standing still when it comes to generative artificial intelligence. Earlier this month it was announced that a number of security features will be updated and there is also the recent addition of various AI features to Workspace.

A bit ironic that the tech giant’s former CEO was recently added to the list of AI critics.