It’s becoming more and more evident the importance Meta attaches to WhatsApp. Mind you, I’m not saying it wasn’t relevant to you before, but for some time now, and especially since the company’s turnaround after the Metaverse fiasco, the nestor of instant messaging services for smartphones has become the center of the world. in view of its immense possibilities of becoming an instrument which gives it an income.

That same week, we told you that the service had already started rolling out message editing functionality, but that’s it just the latest of a lot of news this, whether in test mode or in the final version, we see recently in WhatsApp. WhatsApp has had a reputation as the most limited service of its kind for some time now, but it’s no doubt shaking off that label with the speed of light.

always, always there are some features that have been present in competing services for years, so the catch-up effort isn’t over yet. However, if this update rate is maintained, we can hope that convergence in this sense will not take too long to become a reality. And this is crucial for a service like WhatsApp, which currently holds the first position in market share, if it does not want to see it threatened by more competing proposals.

The latest example of progress in this regard is a new feature currently in testing, again spotted by WABetaInfo, WhatsApp is testing a feature that allows users to use a unique username that will allow users to add without sharing a phone number.. This can undoubtedly increase the use of the service, as providing a username is much less risky than providing a phone number.

Yes, I know and that’s why I specified it earlier, this feature has been in other services for many years, but until now the link to the phone. it was a characteristic of WhatsApp’s idiosyncrasies. The arrival of companion mode has started to mark a certain break with this paradigm, and the fact that the same account can now be used on two or more smartphones, even if they do not share the same phone number, represents a new advance in this regard.