The CMA’s dissent against Microsoft’s purchase of Activision Blizzard was quite a surprise. After his latest arguments and concessions from the Redmond giant, we all expected that both Europe and the UK would give the green light to this operation, but in the end, only the first resolved positively and approved the acquisition.

This has left Microsoft in a bit of an odd position, as it is welcomed by many countries, including Japan and China, but opposed by the UK and the US FTC. So far the answer has been giant to appeal against the decision of the UK CMA. The Competition Appeal Tribunal will be the judicial body responsible for dealing with said appeal, although it may take a long time as it has up to nine months to issue a judgment.

The fact is that while we await the resolution of this appeal, the European Union has not hesitated to do so deepen the perspective with which you approached your resolution about the approval of Microsoft’s purchase of Activision Blizzard and said that while they had serious doubts at first, they were completely dispelled.

European Commission Executive Vice President Margrethe Vestager says that not all vertical company mergers should be viewed negatively, adding that Microsoft’s investment in this area, along with the solutions it has agreed with the European Union, will help the cloud gaming industry to improve and grow in ways that would not otherwise be possible.

Put simply, Europe believes that Microsoft’s purchase of Activision Blizzard would be good for cloud game development, which is the exact opposite of what the CMA thinks.. It is undoubtedly curious because we have two completely opposite views before the same factand before the same solutions and concessions. Obviously, something went wrong in the British body’s assessment process.

I know what you are thinking, why do I think Europe is right and the UK is not. The answer is very simple, according to the CMA, he was the main argument for blocking the purchase possible damage to cloud gamingbut that doesn’t make any sense because Microsoft itself promised to offer a completely free global license for cloud game providers and consumers for all Activision Blizzard titlesfor at least 10 years.

On the other hand, the European Union also emphasized that the benefits brought by this concession have been internationally recognized by both developers and cloud game distributors and providersand also by the consumers themselves. This move by Microsoft is so important that for many it would really help unlock the potential of the cloud gaming market.

All these arguments of the European Union put the British CMA in an increasingly complicated position, which with its decision to block the purchase of Activision Blizzard by Microsoft did nothing more than demonstrate again what we told you at the time of this article that this type of organism often They don’t really know the market they are regulating.