In recent hours, a tweet from Prime Video UK mocking the competition, in this case Netflix, for the blocking of shared accounts by the big N of VOD, once a fair promoter otherwise, has gone viral.

Of course, Prime Video slaps Netflix just when the blocking of shared accounts arrives in the UK and it is that although there are countries where the measure has been in place for some time, see Spain as an example, in others they are now starting it this is the case of the UK but also the United States and others markets that are considered very important for the platform.

There is so much to spinning Community Manager from Prime Video UK’s Twitter account, which includes a Netflix tweet from 2017 in which the company acknowledged that “to love is to share a password«. Or it was before they went into predator mode… or before they realized that spending a ton of money to produce garbage isn’t going to attract more users.

Prime Video, at least the UK account, took advantage of the time to try and make some wood from the tree in the fall. The question is how much it will fall and whether it will serve as an example or not, because otherwise rare will be a platform that does not follow the same path, Prime Video included. Time from time.

The closest we get is the experience from Spain, where, according to various inquiries, Netflix would lose one to two and a half million users as soon as the harvesting of shared accounts began. And this is only the first impact, because according to what can be read on social networks, there are many users who continue to share the account without problems.

But refusing to share an account isn’t just a Netflix thing. In short, Netflix is ​​the first to dare to do so. And it doesn’t matter what one or the other says. Another example: a year ago HBO Max said one thing and already warned about it. In the medium term, not a single one will be saved from burning.

Reason? The nasty money, of course. As surprising as it may seem, no major video-on-demand platform makes money: it’s all a commitment to survive, to stay in the limelight as a privileged alternative while the competition fades away and now that the market is on its side, cuts in content and options, as well as price increases, are written in stone.

So why is Amazon Prime bragging about something like this? It’s just as obvious: because it can. First, because unlike Netflix, Prime Video is a side business for Amazon that doesn’t depend on one bit. Quite the opposite: they can afford to throw money around without affecting their accounts, regardless of how much less they get back on their investments.

And then there’s the small detail that sharing your Prime Video password, that is, your Amazon password, with all that entails, is a bit more delicate. But that bears repeating, it’s just a detail. What matters is where the business is located and whether the business of companies like Warner Discovery or Disney is in theaters earlier streamingLet’s not say that Amazon, the case of Netflix is ​​different.

However, even the person responsible for the mockery admits in response to one of the comments that the tweet in question arouses, “laugh, tweet and hope we don’t do the same«. In other words, from time to time.