We know that from time to time brands introduce new products in addition to their classic products to meet the current demands and needs of their customers. try to adjust. Unfortunately, these new products, which are launched with great hope, do not always live up to expectations and can cause major failures.

While there are many failed product launches by brands, some product failures make such a big impression that they are placed as a black mark in that brand’s history and tell the story of their failure. In the history of Pepsi Crystal Pepsi and Pepsi AM, referred to as the brand’s biggest failures…

Pepsi wanted to adapt to the “transparency fashion.”

The product, which means “Crystal” in Turkish and found its place on the shelves under the name Crystal Pepsi, was at that time. clear drinks without additives arose from the prevailing opinion.

The only difference between Crysal Pepsi and the classic Pepsi was that it was transparent and contained no caffeine.

First of all, it is the product of the classic Pepsi. didn’t matter much and in the late 1980s and early 1990s, lemon-containing drinks were believed to be healthy. For these reasons, consumers found it difficult to adopt Crysal Pepsi.

Pepsi has added lemon flavor to Crystal Pepsi, meeting consumer needs.

But the addition of lemon flavor to Crystal Pepsi, which has a fundamentally different name and packaging, kind of 7-up It’s like they created something.

a soft drink called 7 Up, Among the products of the Pepsi group took place, and the authorities would later realize that this decision was very wrong!

Consumers loved the lemon version, but Crystal Pepsi started stealing 7 Up’s market share!

Pepsi acted so naive and a clear fact overlooked…

Consumers love Crysal Pepsi with lemon flavor, another product of the Pepsi brand. to fall in sales had caused.

Another reason for Crysal Pepsi’s failure is the Coca-Cola plot!

Coca-Cola, which resents the fact that Crystal Pepsi has achieved quite high sales figures, Clear tab He produced a transparent drink with a foul taste.

It was no mistake that this product tasted bad! Coca Cola all the way conscious he did it to control consumer perceptions of clear drinks and ensure both brands’ products failed.

Coca-Cola’s strategy was successful and within 6 months Production of both products has been discontinued.

During the same period, Pepsi couldn’t get enough of innovative ideas and created a “breakfast” cola.

This product, called Pepsi AM, appeared in 1989, contained too much caffeine and was drunk in the morning. replace coffee aimed.

Pepsi AM was actually quite a radical product because if successful it would change the decades-old breakfast culture.

In other words, although the idea is very innovative and daring, this product His opponent was too strong.

Pretty good for a product with such a radical purpose. bad strategies Pepsi AM, which followed, failed on things like taste, design, production, and marketing strategy.

Competing with coffee, Pepsi AM must have underestimated its rival, preventing it from achieving the desired success.

This product, which failed in every conceivable area, was not well received by consumers and made Pepsi a lot of money. cause great damage It took its place among the failed attempts in Pepsi history.

Therefore, while these products were launched with great hopes of achieving great success, innovative ideas were put forth, sometimes due to a lack of research and strategy, sometimes due to competitor collusion, and sometimes due to consumer misunderstanding. the market. can’t keep it up We see.

Innovative products, which were launched with high hopes but failed to last, are disappearing like puffs from the shelves, causing a huge loss of reputation and the balance of brands. Like these products Only their stories remain.