Apple has begun internal planning to repair, restore, revitalize or open new Apple Storeswhich are physical establishments for the sale and experience of using the company’s products.

According to the report Bloombergwill 53 open or modified units in the next four yearsincluding those that simply change addresses.

There are several reasons behind this strategy, from strengthening the brand in places where there is still untapped retail potential, such as India, to updating an already established experience for audiences in the US and Europe. Attendance at these locations has plummeted since the height of the Covid-19 pandemic, and the company wants to come up with new ways to attract fans and potential consumers.

What will change in the Apple Store

In particular, the company intends to open 15 new locations in the Asia-Pacific region, five in Europe and the Middle East This four between the US and Canada. In addition, revitalization six stores in Asia, nine in Europe This 13 in North America.

The most daring plans Indiadebut in Malaysia and overhaul of an apartment in Paris. Region Battersea Thermal Power Plantin London, and a luxury shopping center Jing’an Temple Square, in Shanghai should also receive a store. Address changes are mainly related to the institution in question. from or too smallin addition to being part of a new aesthetic for these environments, the company has opted to use wood instead of metal in the visual identity of the stores.

According to sources seen by Bloomberg, plans may change and some locations are not final, but resurrection plans are in fact underway and have been troubling Apple of late. The company also recently tried to crack down on employee unionization at some of its US stores.

Opened in 2001, the Apple Store now has 520 locations in 26 countries, nearly half of which are in the US. In Brazil, which is not included in the list of renovations presented in the article, there are only two stores: on village mall (Rio de Janeiro) and in Shopping Morumbi (Sao Paulo).

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Source: Bloomberg.

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