Apple was long expected to release a mixed reality headset, but then Apple finally introduced the Vision Pro no one was mad because they had been waiting for years. Rather, all the products Apple introduced at the event buyers are already ready.

While there are many likes and dislikes, we must admit that Apple has a huge market all over the world. The reason why the company sells it even if it takes out the trash; For long years their successful marketing strategies. So what is the marketing strategy that separates Apple from a standard phone or computer retailer and reaches millions of fans?

Being a bit of a mystery brand?

Think of Apple launches or advertisements. Ads often focus on a single feature (such as the camera); At launches, the performance differences with the previous generation are highlighted. For this reason, we have no control over all technical features or details when we view a launch or an advertisement. Of course, it’s not possible to give all the technical specifications in a short ad, but Apple does have a few likes mystery in the midst.

Naturally, Apple’s mysterious state of affairs makes people more curious about their new products. The number of people visiting the shops and the website is also increasing. Here’s a bit of what keeps people lining up for store openings with every new iPhone model: Be one of the first to experience a new product.

Apple also knows very well how to spend money on advertising.

Even if you’re currently reading this content (if you’re not using an ad blocker), you’re still seeing a lot of ads? These ads are personalized based on your interests and Google searches. So the same ad you see at the top right or bottom left. another user sees it as another ad it could be.

Apple, on the other hand, doesn’t invest as much in these ads on the web as might be thought. For this reason, you’re less likely to see the iPhone 14 in a corner of the page while reading news compared to other brands. Because instead, Apple presents its products to people in more “natural” ways. For example, a popular one It’s like giving famous names an iPhone on a TV show.

Of course, Apple has enough money to allow world-famous names to use their phones and advertise on the Internet and television. But people strive for the lives of people they admire; therefore to their phone. Admired by these people at Apple using their own phone or with product placement more natural ads.

It competes with no one in terms of pricing.

You will have those who remember; At one time, almost all technology manufacturers took other brands’ prices into account when setting prices for their new products. Especially in the low and mid segment telephone market this situation still persists. It is even possible to say.

Apple, on the other hand, was never involved in this race because it kept its brand separate from the others. “X Brand” new by how much he bought his phone never cared. iPhone, Mac, iPad and more products are always priced according to a certain standard. It was none other than Apple who set this standard.

Apple’s pricing standards and predictable prices for each new product are one of the details that glorify the brand in people’s eyes. Finally “The cheap meat stew is bland” It’s not for nothing that we even have a proverb; People tend to think that the more expensive a product, the better the quality.

For example, if Apple releases the iPhone 15 at a very affordable price; We would hear claims that the phone might be second-rate, have component defects, or won’t receive any updates in a few years. In fact, even if his phone were not missing, it would be very difficult to convince people of this. For this reason, Apple sets prices for its new products. Does not compete with any brandcontinues to make progress in the standards it has set.

Simplicity is always better. Apple is also aware of this.

How clear is what should be told in advertisements; It’s just as easy to reach users. That’s exactly what Apple does, advertising, slogans and even launches. with a simple language and the same clear images. tells.

It presents the products without too much decoration and without using extra materials. For this reason, when you watch, you don’t get distracted and you only see Apple’s product. Again we see the same simplicity in Apple’s designs.

The brand has a certain design line for all its products and this line has not been crossed for many years. For example, let’s move on to iPhones; In some series their thickness was changed, in others minor changes were made to the camera module or the frame design of the phone appeared with more rounded lines. But it doesn’t matter what series the phone is today We all know it when we see an iPhone.

If Apple used a different design from the last on every phone, we’d see an iPhone model appear years ago. Apple may not have been the first brand that came to mind. Now the whole world recognizes Apple’s designs, and even when another brand makes a similar design. “Little Apple” it is called.

The same goes even for websites.

What did you do when you first entered Webtekno.com? You probably clicked on this page because you took a quick look at the page and then caught your attention. (Or you came to this page from somewhere else.)

on the Web 79% of users when you enter a page He quickly scans it with his eyes and exits the page. Those who read the entire page they clicked only cover 21% of them. Therefore, to keep people on a page longer, the page should be as simple as possible and simply explain what it wants to convey. (I know I talk a little too much in this content, excuse me.)

Also Apple with the transitions and page layout it uses on its website focus only on the product you clicked onI aim. For example, if you clicked Macbook Air, this is laptop down to the smallest detail with impressive visuals shows. With live transitions and short sentences, you can progress by reading every detail without getting bored on the page. So users who know the product better It also increases the buying opportunity.

As we mentioned in the first subtitle of our content; After all, this phone is for us.It’s the phone used by the people we admire. and we are already inclined to admire. That’s what Apple has always done: let us admire their products.

While doing all this, like many large companies; So it always puts us first.

Today, when you enter a store, the sales consultant will show you several products that may be of interest to you, in addition to the one you purchased. make additional sales to work. But that is hardly the case in any Apple Store.

Apple uses NPS index (Net Promoter Score). thanks to customers tendency to recommend a product can measure. That’s why the sales consultants’ customers come to the store. “Would you also like to take a look at this product?” He doesn’t have to say it.

We cannot say: No discount for us?

Apple introduces many of its new products the same or close to the previous generation (dollars). In countries where the dollar exchange rate is high, Apple products are seen as much more luxurious items.

However, Apple to the products for which some people sell their cars. hardly any discount. On the contrary, when new products are introduced, we see that previous generations have increased. Therefore, Apple products do not lose much value, even one by one. It can even be seen as an investment tool.

To summarize; Apple values ​​its products and wants its customers to do the same. A simple story, fascinating visuals, standard prices, a camera that shows your Instagram posts well, great colors… Apple’s marketing strategy main factors this.

When this all comes together, Apple product almost identical to the previous generation Even when it launches with the “new” tag, folks “Apple does this job” and continues to buy the latest model.

You can find our price estimate for the iPhone 15 in the following content:

For detailed information on the ladder strategy used by Apple in pricing:

Products introduced by Apple at WWDC 2023: