Advertising is an essential part of Meta’s business model, both on Facebook and in the company’s other services, and also due to the integration of some of them into third-party services and websites, with the “Like” button as the main exponent of this extension of the company’s tentacles more beyond their own platform. This in itself is neither good nor bad, it depends on the informed criteria of each user of said services and features.

The most astute reader must have reacted when I called this criterion “informed”., and it’s normal, because if many of these services have stood out for years and Meta with Facebook is once again among the leading positions, it’s because it doesn’t give the user full control over this type of functionality, nor does it inform as thoroughly as it would be desirable , for example, about the consequences of clicking the “Like” button on a post on a website that is not linked to Meta. And the main consequence of this is that with each action of this type we provide more information, from which the company later builds a terribly accurate profile of users and their consumption habits, which is key to fine-tuning advertising that is used to the maximum. will show you.

That is, since the last decade various authorities have Meta in their sights, and a very active example of this can be found in Germany, which already wanted to impose strict restrictions on the operation of Meta, in a process that the American technology company elevated to the Court of Justice of the European Union. A response from the Common European Area is expected next July, and all indications are that it will be much more in line with the German approach than with the aspirations of the Met.

So much so that, as we can read in TechCrunch, Meta will allow users to opt out of cross-site tracking. To this end, the technology company will soon offer its users a new section in the account control center, in which they must adequately inform about the various monitoring functions that they are currently using, and based on this information, they will also offer the tools necessary for users to refuse such monitoring.

Although the germ of the implementation of this new feature can be found in the German position, the entire European Union seems to be completely aligned with the German position, and as we have seen on other occasions, it is possible that other regions will decide on a similar policy. Therefore, and probably to avoid further problems of this type, this new element of the account management center will be rolled out globallythis means it will be available to users of Meta services worldwide, not just in Germany or Europe.

This has now been confirmed by the German authorities Some aspects of the implementation of these new Meta features still need to be polished.such as the texts that describe the effects of these features, and that if the descriptions are vague, leave out important information about how they affect the user’s privacy, etc., then the decision will not be informed, which is the main goal that Germany has been pursuing for years.