If we caught Prime Video mocking Netflix for blocking shared accounts a few days ago, the retail giant’s platform could be you are now preparing to track your competition in the application of another characteristic that also did not enjoy very good press, but which seems to have been enthusiastically received by some of the public and especially the industry.

That is, Amazon Prime Video plans to follow in the footsteps of Netflix and its cheap plan with advertisements, although in the case of Netflix, perhaps the adjective cheap is redundant, given that it costs practically the same as a subscription to services such as SkyShowtime or HBO Max. This information comes directly from The Wall Street Journal and is believed to be valid.

In this regard, it should be mentioned that although in this z content plans paid in part with advertisements Netflix is ​​a pioneer that, as it is known, will be imitated sooner than later by other video-on-demand services such as Disney + or the new Max, it is not at all an original idea of ​​the great N VOD.

Without going further, or perhaps because the news comes almost six years ago, Prime Video was already considering how to turn the screw – although it officially denied it – on a business model that, no matter how popular it became, does not end up settling in the economic aspect : neither has achieved the benefits since it all began.

The question is, on the one hand, they already exist streaming Ad free video, see Plex, Runtime or Pluto TV, the type of alternative that Amazon has already opted for. This is the case of Freevee, which is not yet available in Spain, but which is very popular in the United States and where many original Amazon productions can be seen for free.

And on the other hand, Prime Video is one of the best-stocked and cheapest services out thereIt’s not for nothing that one of the company’s hooks is promoting and maintaining Amazon Prime subscriptions as a whole. However, the price of the VOD service itself depends on the territory, because it cannot be purchased separately everywhere in the world.

But, wow, does Prime Video add to the hype? We’re in a world where there’s speculation about free TV in exchange for advertising, so who knows.