Starting June 28, store owners using VTEX digital commerce platforms will have access to a new feature: Google digital wallet integration as a payment method. This innovation will allow more than 3,000 e-commerce companies worldwide to add a “Pay with Google Pay” button on the checkout page of the shopping cart.

For consumers who are already using the Google Digital Wallet, this integration means greater convenience as there will no longer be a need to register credit cards or other forms of payment on websites. Instead, you can use credit and debit cards that are already saved in the tool, as well as credit cards saved in the Chrome browser using the “autofill” function, to make online payments.

Thus, when choosing the “Pay with Google Pay” option, the system will automatically pull up data from credit and debit cards previously registered by the client in the digital wallet. Currently, Google Pay users can already make purchases from the Android system’s app store, some dedicated apps, and even using their mobile phone as a means of payment.

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Partnership with security and multiple stores

In addition to optimizing transactions, this process becomes more secure, Google says, as information on the platform is encrypted to protect user data. For merchants and store owners, the integration between the two platforms will be available out of the box, without the need to invest time or financial resources to enable the “Pay with Google Pay” feature on the website.

“Our partnership allows Google to more easily connect buyers and sellers by offering a seamless and secure payment process that dramatically improves the customer experience.“, – says Natasha Litvinova, Head of Google Payments Strategy and Operations in Latin America.

The VTEX digital commerce platform serves a wide range of stores, including well-known stores such as Casa&Video, Multi, Samsung, Hering, Carrefour, Pague Menos, Sony, C&A and Motorola. These well-known companies rely on VTEX to power their e-commerce operations using the advanced technologies and features offered by the platform. By integrating Google Pay as a payment method, these stores have the opportunity to further enhance their customers’ online shopping experience by offering convenience and secure transactions.

With this new integration, transactions are expected to be faster and more secure, providing a more enjoyable online shopping experience for both consumers and retailers. The practicality of being able to use credit and debit cards already registered with Google Digital Wallet without having to re-enter bank or card details will certainly help popularize Google Pay as a payment method in digital commerce.

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Via: Valor Econômico, e-commerce Brazil

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